Online therapy and psychiatry: 15 example statics

How this batch was built

Each static starts from one angle on the Online therapy and psychiatry angles page and one awareness stage. The stage decides what the viewer already knows; the angle decides the desire and the objection the ad answers; the format decides how it looks in the feed. Halcyra is a made-up spec brand, so nothing here is a real offer.

• MENTAL-HEALTH-ST-01: a two-panel line drawing static for the unaware stage, running the “Therapy vs psychiatry” angle, written for the desire “understand options” and the objection “They're the same thing”.
• MENTAL-HEALTH-ST-02: a 'if you're...' text poster static for the unaware stage, running the “Therapy myths” angle, written for the desire “clear facts” and the objection “Therapy is only for a crisis”.
• MENTAL-HEALTH-ST-03: a serif quote over photo static for the unaware stage, running the “Therapy myths” angle, written for the desire “clear facts” and the objection “Therapy is only for a crisis”.
• MENTAL-HEALTH-ST-04: a headline over calm nature photo static for the problem aware stage, running the “Feeling stuck” angle, written for the desire “movement” and the objection “I don't know where to start”.
• MENTAL-HEALTH-ST-05: a phone notes timestamped log static for the problem aware stage, running the “Sunday-night dread” angle, written for the desire “a calmer week” and the objection “Everyone feels like this”.
• MENTAL-HEALTH-ST-06: a 'i wasted...' over a blurred background static for the problem aware stage, running the “The waitlist” angle, written for the desire “start now” and the objection “There's a waitlist anyway”.
• MENTAL-HEALTH-ST-07: a social post card on illustrated background static for the solution aware stage, running the “From your couch” angle, written for the desire “comfort” and the objection “I can't go to an office”.
• MENTAL-HEALTH-ST-08: a sticky note static for the solution aware stage, running the “Switch anytime” angle, written for the desire “freedom to change” and the objection “I'll be stuck”.
• MENTAL-HEALTH-ST-09: a handwritten whiteboard sign photo static for the solution aware stage, running the “From your couch” angle, written for the desire “comfort” and the objection “I can't go to an office”.
• MENTAL-HEALTH-ST-10: a big number list static for the product aware stage, running the “How matching works” angle, written for the desire “find the right person” and the objection “I'll get a random therapist”.
• MENTAL-HEALTH-ST-11: a pie chart static for the product aware stage, running the “How matching works” angle, written for the desire “find the right person” and the objection “I'll get a random therapist”.
• MENTAL-HEALTH-ST-12: a quote + app screen static for the product aware stage, running the “How matching works” angle, written for the desire “find the right person” and the objection “I'll get a random therapist”.
• MENTAL-HEALTH-ST-13: a 'your new favorite' + device + button static for the most aware stage, running the “Evening and weekend times” angle, written for the desire “fit a schedule” and the objection “I can't take time off”.
• MENTAL-HEALTH-ST-14: a handwritten overlay + arrow on photo static for the most aware stage, running the “Booking took five minutes” angle, written for the desire “ease” and the objection “It takes forever”.
• MENTAL-HEALTH-ST-15: a floating care card on gradient static for the most aware stage, running the “Evening and weekend times” angle, written for the desire “fit a schedule” and the objection “I can't take time off”.