TRT and men's health: 15 example statics

How this batch was built

Each static starts from one angle on the TRT and men's health angles page and one awareness stage. The stage decides what the viewer already knows; the angle decides the desire and the objection the ad answers; the format decides how it looks in the feed. Kestrel is a made-up spec brand, so nothing here is a real offer.

• TRT-ST-01: a line-art figure with callouts static for the unaware stage, running the “What a lab panel shows” angle, written for the desire “understand testing” and the objection “One number is enough”.
• TRT-ST-02: a quote with joke attribution static for the unaware stage, running the “Myths from the gym” angle, written for the desire “clear facts” and the objection “Everyone at the gym knows”.
• TRT-ST-03: a '1 vs 9' stacked comparison static for the unaware stage, running the “Myths from the gym” angle, written for the desire “clear facts” and the objection “Everyone at the gym knows”.
• TRT-ST-04: a hand holding product + bold question static for the problem aware stage, running the “Boosters aren't TRT” angle, written for the desire “stop wasting money” and the objection “Boosters work the same”.
• TRT-ST-05: a phone with two sticky notes static for the problem aware stage, running the “Age is not the only factor” angle, written for the desire “understand causes” and the objection “I'm too young to check”.
• TRT-ST-06: a phone ui + photo with handwritten arrow static for the problem aware stage, running the “Age is not the only factor” angle, written for the desire “understand causes” and the objection “I'm too young to check”.
• TRT-ST-07: a phone ui checklist static for the solution aware stage, running the “Test before treatment” angle, written for the desire “know the number” and the objection “They'll just sell me testosterone”.
• TRT-ST-08: a split comparison static for the solution aware stage, running the “Test before treatment” angle, written for the desire “know the number” and the objection “They'll just sell me testosterone”.
• TRT-ST-09: a lab result card static for the solution aware stage, running the “Test before treatment” angle, written for the desire “know the number” and the objection “They'll just sell me testosterone”.
• TRT-ST-10: a numbered technical callouts around product static for the product aware stage, running the “Ongoing monitoring” angle, written for the desire “safety” and the objection “Nobody checks after”.
• TRT-ST-11: a text letter on solid color static for the product aware stage, running the “Fertility question” angle, written for the desire “plan ahead” and the objection “Nobody mentions fertility”.
• TRT-ST-12: a two option panel static for the product aware stage, running the “Injection fear” angle, written for the desire “options” and the objection “I can't do needles”.
• TRT-ST-13: a kitchen counter + sticky note static for the most aware stage, running the “No clinic visit” angle, written for the desire “convenience” and the objection “Clinics are a hassle”.
• TRT-ST-14: a dark slate flat lay static for the most aware stage, running the “No clinic visit” angle, written for the desire “convenience” and the objection “Clinics are a hassle”.
• TRT-ST-15: a cinematic 'available by prescription' static for the most aware stage, running the “Prescribed after labs” angle, written for the desire “a real process” and the objection “Online TRT sounds like a shortcut”.