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Meta, TikTok and Google ad specs

Search one table of ad sizes, ratios, lengths, file limits and text limits for Meta, TikTok and Google, each row linked to the official page it came from, with the date it was checked.

Try "reels", "9:16" or "headline"

15 placements. Checked 2026-10-30 against each platform's own spec pages.

PlatformPlacementMediaRatioSizeLengthMax filePrimary textHeadlineSource
MetaFacebook FeedImage4:51440 x 1800-30 MB50 to 15027Source
MetaFacebook FeedVideo4:51440 x 18001 second to 241 minutes4 GB50 to 15027Source
MetaFacebook StoriesVideo9:161440 x 25601 second to 3 minutes4 GB12540Source
MetaFacebook ReelsVideo9:161440 x 2560No maximum4 GB4055Source
MetaFacebook MarketplaceVideo1:11080 x 1080 or larger1 second to 241 minutes4 GB-25Source
MetaFacebook Right ColumnVideo1:1 or 4:5 (mobile)1440 x 1440 or 1440 x 18001 second to 241 minutes4 GB50 to 15027Source
MetaInstagram FeedImage4:51440 x 1800-30 MB12540Source
MetaInstagram FeedVideo9:161080 x 19201 second to 60 minutes4 GB125-Source
MetaInstagram StoriesImage9:161440 x 2560-30 MB125-Source
MetaInstagram StoriesVideo9:161440 x 25601 second to 60 minutes4 GB125-Source
MetaInstagram ReelsVideo9:161440 x 25600 seconds to 15 minutes4 GB44-Source
TikTokIn-feed (vertical, recommended)Video9:16540 x 960 or largerUp to 10 minutes500 MBUp to 100 (4 to 60 recommended)-Source
TikTokIn-feed (square)Video1:1640 x 640 or largerUp to 10 minutes500 MBUp to 100 (4 to 60 recommended)-Source
TikTokIn-feed (horizontal)Video16:9960 x 540 or largerUp to 10 minutes500 MBUp to 100 (4 to 60 recommended)-Source
GoogleResponsive search adText----Descriptions: 90 each, up to 430 each, up to 15Source

Changelog

  • 2026-10-30: First version: Meta image and video placements, TikTok in-feed, Google responsive search ads.

How it works

Ad specs live on dozens of help pages and change without notice. This table collects the ones paid social teams use most, with the source for every row.

  • Search by placement, ratio or field, for example "reels" or "9:16".
  • Filter by platform.
  • Every row links to the official page it was taken from.
  • The changelog lists what changed and when.

Values are the platforms' recommendations. Where a platform gives a range, the table shows the range.

Worked example

Searching "reels" returns Instagram Reels (9:16, 1440 x 2560, primary text 44) and Facebook Reels (9:16, 1440 x 2560, primary text 40, headline 55).

Telehealth notes

  • Leave room for disclaimers when you plan text. A required disclaimer shortens what is left for the hook.
  • Specs say what will upload. Safe zones say what will be seen. Check both.

Questions

How often is this updated?

The checked date is shown above the table. Platforms change specs often, so check the linked source before a big launch.

What is the best size for Meta ads?

Meta recommends 4:5 at 1440 x 1800 for feed and 9:16 at 1440 x 2560 for Stories and Reels.

Can I use this data?

Yes. Link to this page if you do.