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Ad character limit counter
Type your ad copy to see live character counts for Meta primary text and headlines, Instagram Reels, Google responsive search ads and TikTok ad text, each against its limit and source.
0 / 125Shows about 125 characters before "See more" in most feeds (Instagram Feed and Stories specs). Source
0 / 40Instagram Feed and Facebook Stories recommend 40; Facebook Feed recommends 27. Source
0 / 44Meta recommends 44 for Instagram Reels. Source
0 / 30Up to 30 characters, up to 15 headlines. Source
0 / 90Up to 90 characters, up to 4 descriptions. Source
0 / 100Up to 100 characters; 4 to 60 suggested so it is not cut off. Source
How it works
Each field has a limit, and some show less than the limit before cutting off. Over-long text is either rejected or hidden.
- Type or paste into each field.
- The count turns red above the limit, with a note that says whether it is a hard limit, a recommendation or the "See more" cut.
- Each limit links to the platform page it comes from.
Worked example
A 41 character Meta headline shows 41 / 40 and "Over the 40 recommended." A 31 character Google headline shows "Over the 30 character limit."
Telehealth notes
- Disclaimers count toward the limit. Leave room for them.
- Run the final copy through the ad compliance checker.
Questions
What is the Meta headline limit?
Meta recommends 40 characters for Instagram Feed and Facebook Stories, and 27 for Facebook Feed. Longer headlines can be cut off.
What is the Google ad headline limit?
Responsive search ad headlines can be up to 30 characters each.
Is my text stored?
No. Counting happens in your browser.