Paid social for telehealth

Paid social agency for telehealth: Meta and TikTok

Telehealth Media is a paid social agency for telehealth brands only. We make the ads and analyse the funnel and landing page. On Performance Partner, we also buy the media and run the ad accounts on Meta and TikTok. The ads are video and static, for Meta and TikTok.

Media buying and creative are different skills, and in telehealth the creative is usually the part that runs out first, so every engagement starts with the ads.

Telehealth Media works only with telehealth brands.

Creative agency or media buying agency?

Creative agency compared with a media buying agency
QuestionTelehealth MediaMedia buying agency
Who builds campaigns and sets budgets?We do, on Meta and TikTokThe agency
Who writes angles and scripts?We doOften the brand, or a freelancer
Who films, edits and designs ads?We doVaries, often outsourced
What do you get each month?Batches of finished ads, and the account run on Meta and TikTokAccount management and reporting
Who reads results?We do, and we build the next batches from what wonThe agency

If you already have an in-house buyer or a media agency, we can make the creative for them instead.

What a Facebook ads agency usually misses in telehealth

Telehealth accounts work under rules most ecommerce accounts never meet. Prescription drug ads need LegitScript certification and Meta authorization, and must target adults in eligible countries. Source: Meta's Drugs and Pharmaceuticals ad policy.

Ads also cannot imply the viewer has a condition, and testimonials carry extra weight. A creative team that does not know these rules writes ads that look fine and get rejected, or worse, get the account restricted. Our guide to banned telehealth ad accounts covers what happens next.

How we work with your media buyer

  • Each batch goes into one ad set: 5 videos and 5 statics on one angle.
  • Your buyer reports which angles and formats won.
  • We build the next batches from the angles and formats that won, and drop the ones that did not.

How a batch works

A batch is one angle made into 10 ads: 5 videos in 5 different formats and 5 statics. The whole batch goes into one ad set. Each video has one hook, so you test formats of the same angle instead of hook versions of the same video. Every video is reviewed for compliance. The next batch is a different angle.

Example batch · Formats across categories

1 ad set

5 videos

  • Note-card confession
  • Claymation
  • Snapchat POV
  • Podcast confession
  • Paperwork skit

5 statics

  • Spec concept static ad for Cellvane, a made-up peptides and longevity brand. Headline: A peptide is a short chain of amino acids.
    Unaware
    Peptides · Billboard mockup
  • Spec concept static ad for Ovelle, a made-up hrt and menopause brand. Headline: Tuesday night
    Problem aware
    HRT · Phone Notes timestamped log
  • Spec concept static ad for Veradine, a made-up anti-aging, skin and online dermatology brand. Headline: The prescription step in your routine
    Solution aware
    Skin · Three-step routine
  • Spec concept static ad for Quillen Labs, a made-up at-home blood testing brand. Headline: What's in a Quillen kit
    Product aware
    Blood testing · Kit flat lay with labels
  • Spec concept static ad for Kestrel, a made-up trt and men's health brand. Headline: Your lab kit.
    Most aware
    TRT · Dark slate flat lay

The brands in the statics are spec concepts made by Telehealth Media, not real companies. See the monthly packages.

Formats in a batch

Spec concepts made to show the formats. They are not client ads.

  • Barbershop spec concept for a hair loss brand, problem-aware stage
    UGC scene
  • In-car POV spec concept for a GLP-1 brand, problem-aware stage
    In-car POV
  • Testimonial-style spec concept for an ED brand, solution-aware stage
    Testimonial
  • Street interview spec concept for a GLP-1 brand, problem-aware stage
    Street interview
  • Podcast cut spec concept for a TRT brand, problem-aware stage
    Podcast cut

Packages

  • Growth: 10 batches a month, 100 ads a month: 50 videos and 50 statics across 10 angles.
  • Full Creative: 30 batches a month, 300 ads a month: 150 videos and 150 statics across 30 angles.
  • Scale: 100 batches a month, 1,000 ads a month: 500 videos and 500 statics across 100 angles.

Pricing is shared on the call.

Questions

Do you run our ads?

Only on Performance Partner, for proven brands spending $500K+ a month. On the batch packages, we make the creative and your media buyer or in-house team runs the account. We can introduce media buyers we trust.

Our best ads stop working after a few weeks. Do batches fix that?

Batches are built for it. Ads usually fade because the audience has seen the same reason to buy too many times. Each batch is a new angle, so when an angle tires you replace it with a different reason to buy, not another cut of the same video.

Every ad in our category says the same thing. How is a batch different?

Each batch starts from one angle: a specific reason a specific patient would act. The next batch is a different angle. Over a month you test many different reasons to buy, each in 5 video formats and 5 statics, instead of one message in many colors.

Do you handle compliance?

Every video is reviewed for compliance before delivery. Platform certification, such as LegitScript, and legal sign-off stay with your brand and your counsel. We make the creative to fit the rules you work under.

This is general information about platform policies, not legal advice. Check the current policy before you run ads. Policies checked on 29 October 2026.

Ready for your first batch?

Book a call