Anti-aging, skin and online dermatology: 15 example statics

How this batch was built

Each static starts from one angle on the Anti-aging, skin and online dermatology angles page and one awareness stage. The stage decides what the viewer already knows; the angle decides the desire and the objection the ad answers; the format decides how it looks in the feed. Veradine is a made-up spec brand, so nothing here is a real offer.

• ANTI-AGING-ST-01: a highlighted headline with strikethrough + hand static for the unaware stage, running the “Ingredient explained” angle, written for the desire “understand retinoids” and the objection “It's just marketing”.
• ANTI-AGING-ST-02: a serif quote over photo static for the unaware stage, running the “Myths” angle, written for the desire “clear facts” and the objection “Everything online conflicts”.
• ANTI-AGING-ST-03: a brain-in-bed comic static for the unaware stage, running the “Myths” angle, written for the desire “clear facts” and the objection “Everything online conflicts”.
• ANTI-AGING-ST-04: a reverse-psychology review card static for the problem aware stage, running the “The dermatology wait” angle, written for the desire “faster access” and the objection “I'll wait for an appointment”.
• ANTI-AGING-ST-05: a typewriter open letter static for the problem aware stage, running the “Adult breakouts” angle, written for the desire “solve a persistent issue” and the objection “Acne is for teenagers”.
• ANTI-AGING-ST-06: a pop quiz over macro product static for the problem aware stage, running the “The dermatology wait” angle, written for the desire “faster access” and the objection “I'll wait for an appointment”.
• ANTI-AGING-ST-07: a editorial headline + body static for the solution aware stage, running the “Prescription strength, prescribed” angle, written for the desire “something stronger than retail” and the objection “Retail is the same”.
• ANTI-AGING-ST-08: a three-step routine static for the solution aware stage, running the “Prescription strength, prescribed” angle, written for the desire “something stronger than retail” and the objection “Retail is the same”.
• ANTI-AGING-ST-09: a product with callouts static for the solution aware stage, running the “Prescription strength, prescribed” angle, written for the desire “something stronger than retail” and the objection “Retail is the same”.
• ANTI-AGING-ST-10: a serif headline + review card + product static for the product aware stage, running the “Message your provider” angle, written for the desire “support” and the objection “I'm stuck if it doesn't fit”.
• ANTI-AGING-ST-11: a box with product + sticky note static for the product aware stage, running the “Custom formula” angle, written for the desire “fit” and the objection “One-size-fits-all”.
• ANTI-AGING-ST-12: a dark editorial two-column static for the product aware stage, running the “The routine, simplified” angle, written for the desire “fewer products” and the objection “I need 10 products”.
• ANTI-AGING-ST-13: a headline + checklist + hand static for the most aware stage, running the “Monthly at your door” angle, written for the desire “simple” and the objection “I'll run out”.
• ANTI-AGING-ST-14: a kit flat lay with labels static for the most aware stage, running the “Monthly at your door” angle, written for the desire “simple” and the objection “I'll run out”.
• ANTI-AGING-ST-15: a mailer box + hand static for the most aware stage, running the “Monthly at your door” angle, written for the desire “simple” and the objection “I'll run out”.