Meta ads for telehealth

Facebook ads agency for telehealth brands

Telehealth Media makes paid social ads, video and static, for telehealth brands. We also analyse funnels and landing pages for conversion, and on Performance Partner we buy the media and run the ad accounts. The ads run on Meta, which covers Facebook and Instagram, and on TikTok.

This page is for telehealth brands looking for a Facebook ads agency, or a Meta ads agency, which is the same thing: Facebook and Instagram ads run from one Meta ad account. It covers the creative, the account and the rules.

Telehealth Media works only with telehealth brands.

What a Facebook ads agency does

A Facebook ads agency makes ads for Facebook and Instagram, runs the campaigns in the ad account, or both. Running the account means setting up campaigns and ad sets, choosing budgets and audiences, launching new ads, and reading the results to decide what to keep, change or stop.

Telehealth Media does both, for telehealth brands only. We make the ads in batches and analyse funnels and landing pages for conversion. On Performance Partner, we also buy the media and run the ad accounts on Meta and TikTok.

Our services for Meta ads

  • Ad creative: video and static ads, made in batches. A batch is one angle made into 10 ads: 5 videos in 5 different formats and 5 statics.
  • Running ad accounts (media buying) on Meta and TikTok, on Performance Partner.
  • Funnel and conversion rate analysis: the landing page, the offer and the checkout or intake flow. It includes a landing page audit, a funnel drop-off analysis and an A/B test plan.
  • Ads for Meta (Facebook and Instagram) and TikTok.

On Meta, a batch goes into one ad set. That is 10 ads: 5 videos in 5 different formats and 5 statics, all on one angle. Meta tests the formats against each other, and the results show which format carries the angle and whether the angle works at all.

Facebook ads management

On Growth, Full Creative and Scale, we make the creative and your team runs the ad account. On Performance Partner, for proven brands and proven offers spending at least $500K a month on ads, with room to scale past $2.5M a month, we make the creative and run the media buy. There is no money up front, and we work on a pure performance basis.

We start every engagement the same way: we look at your ad account and your vertical, and agree how many batches you need.

Growth is for brands spending up to $50K a month on ads. Full Creative is for $50K to $250K a month. Scale is for $250K+ a month. Performance Partner is for proven brands spending $500K+ a month.

Why telehealth Facebook ads need a specialist

Most Facebook ads agencies work across retail, apps and services. Telehealth ads face rules those categories do not, and the rules shape the creative more than the targeting does.

Meta lets online pharmacies and telehealth providers promote prescription drugs only if they are actively certified with LegitScript, have authorization from Meta, and target people 18 or older in the United States, Canada or New Zealand, in the countries where they are certified. Source: Meta's Drugs and Pharmaceuticals ad policy, checked on 2 November 2026.

Meta does not allow ads that assert or imply a person's personal attributes, including physical or mental health and medical conditions. Its own examples allow "New diabetes treatment available" and reject "Do you have diabetes?" Source: Meta's Personal Attributes ad policy, checked on 2 November 2026.

Meta's Health and Wellness policy bars weight loss ads with close-ups that pinch fat, claims that results come from wearable products alone, statements that attack a person's appearance or body parts, and promises of a result within a set time without disclaimers or qualifiers. Source: Meta's Health and Wellness ad policy, checked on 3 November 2026.

How a batch works

  1. 1

    Call and account review

    We look at your ad account and your vertical, and agree how many batches you need.

  2. 2

    Angles

    We research and write one angle for each batch.

  3. 3

    First batch in 72 hours

    Your first batch arrives within 72 hours of signing. After that, batches arrive on a rolling basis: every 3 days on Growth, every day on Full Creative, and 3 or more a day on Scale.

  4. 4

    Built from winners

    We read the results and build the next batches from the angles and formats that won. Ads that win get new versions in the next batch.

Your first batch arrives within 72 hours of signing. After that, batches arrive on a rolling basis.

We onboard 3 new brands a month.

What you get with each batch

  • Every video in 9:16 for Reels and Stories and 4:5 for the feed.
  • Files named to your naming convention and sorted by angle.
  • New versions of your winning ads in the next batch.
  • Revisions on every ad.
  • A dedicated channel with our team. Full Creative and Scale also include a weekly call.

If a scheduled batch is late, you get an extra batch. If it is not working after the first month, you can leave.

Meta compliance for telehealth

Every video is reviewed for compliance. Platform certification, such as LegitScript, and legal sign-off stay with your brand and your counsel. We make the creative to fit the rules you work under.

Meta says its review can cover an ad's images, video, text and targeting as well as its landing page, and that the products and services in an ad must match those on the landing page. Source: Meta's Advertising Standards, checked on 2 November 2026.

Meta says a rejected ad can be edited to comply and is then reviewed as a new ad, and that a rejection you believe is a mistake can be appealed in Account Quality. Source: Meta's Advertising Standards, checked on 2 November 2026.

The full rules, each linked to the platform page it comes from, are on our Meta health ad policy, Google health ad policy and LegitScript certification pages.

Facebook ads by vertical

Six verticals have a Facebook ads page of their own: weight loss, online pharmacy, mental health, ED, hair loss and dermatology and skincare. For TikTok, see our TikTok ads agency page.

  • The healthcare advertising agency page lists what we do and what we do not do, in one table.
  • The ad formats page shows every video format with example clips.
  • The answers section has short answers to the questions telehealth teams ask about agencies, formats and platform rules.

Formats we make for Meta

Short example cuts, filmed and animated, from several verticals. Each clip links to its vertical page.

How a batch works

A batch is one angle made into 10 ads: 5 videos in 5 different formats and 5 statics. The whole batch goes into one ad set. Each video has one hook, so you test formats of the same angle instead of hook versions of the same video. Every video is reviewed for compliance. The next batch is a different angle.

Example batch · Formats across categories

1 ad set

5 videos

  • Note-card confession
  • Claymation
  • Snapchat POV
  • Podcast confession
  • Paperwork skit

5 statics

  • Spec concept static ad for Halvard, a made-up ed treatment brand. Headline: Being a guy who googles ED at 2am
    Unaware
    ED · Two-panel line drawing
  • Spec concept static ad for Cellvane, a made-up peptides and longevity brand. Headline: HELLO, PEPTIDE FORUMS!
    Problem aware
    Peptides · Typewriter open letter
  • Spec concept static ad for Ovelle, a made-up hrt and menopause brand. Headline: Not everyone should take hormones.
    Solution aware
    HRT · Minimal premium statement
  • Spec concept static ad for Veradine, a made-up anti-aging, skin and online dermatology brand. Headline: THE ONLY BOTTLE WITH MY NAME ON IT.
    Product aware
    Skin · Box with product + sticky note
  • Spec concept static ad for Quillen Labs, a made-up at-home blood testing brand. Headline: YOUR BLOOD TEST,
    Most aware
    Blood testing · 'Your new favorite' product + button

The brands in the statics are made up by Telehealth Media to show formats. They are not real companies. See the monthly packages.

By vertical

Every vertical page has angles, hooks, example statics and the Meta rules for that category.

Short answers

Questions

Is a Meta ads agency the same as a Facebook ads agency?

Yes. Facebook and [Instagram ads](/answers/how-to-create-instagram-ads) run from the same Meta ad account, so a Facebook ads agency and a Meta ads agency do the same work.

Do you manage Facebook ad accounts?

Yes. We make the ads and analyse the funnel and landing page. On Performance Partner, we also buy the media and run the ad accounts on Meta and TikTok. On Performance Partner, for proven brands spending at least $500K a month on ads, we make the creative and run the media buy on a pure performance basis.

Which package fits my brand?

Growth is for brands spending up to $50K a month on ads. Full Creative is for $50K to $250K a month. Scale is for $250K+ a month. Performance Partner is for proven brands spending $500K+ a month.

What is a batch?

One angle made into 10 ads: 5 videos in different formats and 5 statics. The batch goes into one ad set.

What gets telehealth Facebook ads rejected?

Copy that asserts or implies the viewer has a condition, prescription drug ads from advertisers without LegitScript certification and Meta authorization, and weight loss ads that attack a person's appearance or promise a result within a set time without qualifiers.

How much does it cost?

Pricing is shared on the call. Packages are set by how many batches you get a month and by your monthly ad spend, and we do not publish fees.

This is general information about platform policies, not legal advice. Check the current policy before you run ads. Policies on this page were checked on 2 November 2026, except the FTC pages, checked on 29 October 2026.

Ready for your first batch?

Book a call