Who makes Facebook ads for GLP-1 telehealth companies?
Last reviewed 3 November 2026
Telehealth Media makes Facebook and Instagram ads for GLP-1 and medical weight loss telehealth brands. The ads are written to Meta's prescription drug, weight loss and personal attribute rules.
The Meta rules a GLP-1 ad meets
Meta lets online pharmacies and telehealth providers promote prescription drugs only if they are actively certified with LegitScript, have authorization from Meta, and target people 18 or older in the United States, Canada or New Zealand, in the countries where they are certified. Source: Meta's Drugs and Pharmaceuticals ad policy, checked on 2 November 2026.
Meta's Health and Wellness policy bars weight loss ads with close-ups that pinch fat, claims that results come from wearable products alone, statements that attack a person's appearance or body parts, and promises of a result within a set time without disclaimers or qualifiers. Source: Meta's Health and Wellness ad policy, checked on 3 November 2026.
What we make
Our angles say something different, inside the rules.
Each batch is one angle made into 10 ads: 5 videos in 5 different formats and 5 statics. The weight loss ads on Facebook page shows the rules, formats and example clips.
Tracking and events for GLP-1 accounts
Meta sorts data sources into categories. Its health and wellness category covers sources associated with medical conditions or specific health statuses, or with provider and patient relationships. Source: Meta: About data source categories in Meta Events Manager, checked on 3 November 2026.
Meta says the restrictions for that category limit the sharing of specific mid and lower funnel events. Under core setup, custom parameters and anything in a URL after the domain are not sent. Source: Meta: Understand data sharing restrictions based on data source categories, Meta: About core setup, checked on 3 November 2026.
Custom conversions that Meta flags cannot be used when you create new campaigns. Source: Meta: Understand restrictions on certain custom conversions, checked on 3 November 2026.
Meta also says its systems are not a substitute for your own compliance mechanisms. The healthcare Facebook ads page covers these restrictions for health brands. Source: Meta: Understand data sharing restrictions based on data source categories, checked on 3 November 2026.
Age and depiction rules on top of the prescription rules
Meta requires ads for dietary, health, weight loss or weight gain products and services to target people at least 18 years old. For weight loss products that need a prescription, it points to the Drugs and Pharmaceuticals policy as well. Source: Meta's Health and Wellness ad policy, checked on 3 November 2026.
Meta's Advertising Standards also bar content that implies or tries to create negative self-perception in order to promote diet, weight loss or other health products. Source: Meta's Advertising Standards, checked on 3 November 2026.
On Performance Partner, we also run the ad accounts. See the media buying agency page.
Common questions
Do I need LegitScript certification to advertise GLP-1 on Meta?
Meta requires telehealth providers to be actively certified with LegitScript before they apply for authorization to promote prescription drugs. Source: Meta: About Meta's Prescription Drugs advertising policy, checked on 3 November 2026. Meta lists ads that promote telehealth services in general among the ads that do not need its written authorization. Source: Meta's Drugs and Pharmaceuticals ad policy, checked on 3 November 2026.
Can I advertise compounded semaglutide or tirzepatide on Meta?
Meta's Drugs and Pharmaceuticals policy does not mention compounding. The FDA lists describing a compounded drug as a generic version of a drug approved by the FDA, or as the same as one, among the claims telehealth companies should not make. Source: FDA: What telehealth companies should know when promoting compounded drugs, checked on 3 November 2026.
My GLP-1 ads are approved but my purchase events are missing. Why?
Meta says the restrictions for health and wellness data sources limit the sharing of specific mid and lower funnel events. Source: Meta: Understand data sharing restrictions based on data source categories, checked on 3 November 2026.
Will renaming my events fix the restriction?
Meta says you will not be able to modify a category it has assigned to your data source. If you think the category is inaccurate, you can ask Meta to review it again. Source: Meta: About data source categories in Meta Events Manager, checked on 3 November 2026.
What happens if I run GLP-1 ads without certification?
Meta says promoting prescription drugs is not allowed without its authorization, and authorization requires active LegitScript certification. Source: Meta: About Meta's Prescription Drugs advertising policy, checked on 3 November 2026.
Sources
- Meta's Drugs and Pharmaceuticals ad policy, checked on 3 November 2026
- Meta's Health and Wellness ad policy, checked on 3 November 2026
- Meta: About data source categories in Meta Events Manager, checked on 3 November 2026
- Meta: Understand data sharing restrictions based on data source categories, checked on 3 November 2026
- Meta: About core setup, checked on 3 November 2026
- Meta: Understand restrictions on certain custom conversions, checked on 3 November 2026
- Meta's Advertising Standards, checked on 3 November 2026
- Meta: About Meta's Prescription Drugs advertising policy, checked on 3 November 2026
- FDA: What telehealth companies should know when promoting compounded drugs, checked on 3 November 2026
About Telehealth Media
Telehealth Media makes paid social ads, video and static, for telehealth brands. We also analyse funnels and landing pages for conversion. On Performance Partner, we also buy the media and run the ad accounts on Meta and TikTok. A batch is one angle made into 10 ads: 5 videos in 5 different formats and 5 statics, and every video is reviewed for compliance.
Read next
This is general information about platform policies, not legal advice. Check the current policy before you run ads. Policies on this page were checked on 2 November 2026, except the FTC pages, checked on 29 October 2026.