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Telehealth hook library
Browse opening lines for telehealth ads by vertical, driver, format and awareness stage. Every hook was written by Telehealth Media and passes the rule check at low risk.
66 hooks. Each one passes the rule check at low risk for its vertical.
- What a medical weight loss intake actually asksGLP-1 / weight loss · curiosity · talking head · solution
- Willpower was never the whole storyGLP-1 / weight loss · contrarian · street interview · problem
- How an online weight care visit works, start to finishGLP-1 / weight loss · mechanism · whiteboard · solution
- What is included in the monthly price, line by lineGLP-1 / weight loss · cost · static · product
- Intake on the train, provider review the same weekGLP-1 / weight loss · speed · UGC scene · most
- For people who have tried every app and still feel stuckGLP-1 / weight loss · identity · podcast · problem
- The question our care team hears most oftenGLP-1 / weight loss · social proof · testimonial · solution
- Why some men get their hormone levels checked at 40TRT / men's health · curiosity · talking head · unaware
- From lab work to a provider visit, all from homeTRT / men's health · mechanism · whiteboard · solution
- Being tired at 4pm is not a personality traitTRT / men's health · contrarian · podcast · problem
- Book labs on your lunch breakTRT / men's health · speed · car · most
- For the guy who has not seen a doctor in five yearsTRT / men's health · identity · street interview · problem
- Labs, visit and follow-ups: what the plan coversTRT / men's health · cost · static · product
- The health topic men avoid bringing up with their doctorED · curiosity · street interview · problem
- How a discreet online ED visit worksED · mechanism · whiteboard · solution
- No waiting room, no awkward small talkED · speed · UGC scene · most
- What a prescription plan includes and what it does notED · cost · static · product
- A conversation most men put off for yearsED · identity · podcast · problem
- Talking to a provider is easier than talking to a pharmacistED · contrarian · talking head · solution
- The questions to ask before starting hair loss treatmentHair loss · curiosity · talking head · solution
- How online hair loss care works, from photos to prescriptionHair loss · mechanism · whiteboard · solution
- Shampoo ads are not a treatment planHair loss · contrarian · podcast · problem
- Hair loss care, priced per month, deliveredHair loss · cost · static · product
- Upload photos tonight, hear from a provider soon afterHair loss · speed · UGC scene · most
- The moment people first notice their hairline in photosHair loss · identity · street interview · unaware
- Why so many women in their 40s are asking about hormonesHRT / menopause · curiosity · podcast · unaware
- What a menopause care visit coversHRT / menopause · mechanism · whiteboard · solution
- Just stress is not an answerHRT / menopause · contrarian · talking head · problem
- For women told to wait it outHRT / menopause · identity · street interview · problem
- A menopause specialist, from your couchHRT / menopause · speed · UGC scene · most
- Menopause care with labs and follow-ups includedHRT / menopause · cost · static · product
- Birth control, prescribed online and shippedBirth control · speed · UGC scene · most
- How online birth control works in three stepsBirth control · mechanism · whiteboard · solution
- Refills on a schedule, so you never run outBirth control · cost · static · product
- What a provider asks before prescribing birth control onlineBirth control · curiosity · talking head · solution
- For anyone who has rushed to a pharmacy on a SundayBirth control · identity · street interview · solution
- You should not need a day off work for a refillBirth control · contrarian · podcast · problem
- How a dermatology provider builds a prescription formulaAnti-aging / skin · mechanism · whiteboard · solution
- Why prescription skincare looks different from the shelfAnti-aging / skin · curiosity · talking head · unaware
- A ten-step routine is not the same as a prescriptionAnti-aging / skin · contrarian · podcast · problem
- Photos in, a custom formula outAnti-aging / skin · speed · UGC scene · most
- One monthly price for a custom prescription formulaAnti-aging / skin · cost · static · product
- For people who have tried everything at the storeAnti-aging / skin · identity · street interview · solution
- How a provider-led peptide consult worksPeptides · mechanism · whiteboard · solution
- What people ask before a peptide consultPeptides · curiosity · podcast · unaware
- Buying from a website with no provider is a riskPeptides · contrarian · talking head · problem
- For people who want a provider involvedPeptides · identity · street interview · solution
- Consult, plan and follow-up: what is includedPeptides · cost · static · product
- Book a licensed therapist from your phoneMental health · speed · UGC scene · most
- How online therapy matching worksMental health · mechanism · whiteboard · solution
- For people who keep saying they will book next monthMental health · identity · podcast · problem
- Therapy does not have to mean a waiting roomMental health · contrarian · talking head · solution
- What a session costs with and without insuranceMental health · cost · static · product
- What do people actually talk about in therapy?Mental health · curiosity · street interview · unaware
- Prescriptions delivered to your doorMedication delivery · speed · UGC scene · most
- How a pharmacy transfer works, step by stepMedication delivery · mechanism · whiteboard · solution
- Delivery included with every refillMedication delivery · cost · static · product
- For anyone who has waited in a pharmacy line on a lunch breakMedication delivery · identity · street interview · problem
- Refills should not take an afternoonMedication delivery · contrarian · talking head · problem
- What happens after you transfer a prescription onlineMedication delivery · curiosity · podcast · solution
- What a telehealth visit looks like on the other side of the screenGeneral telehealth · curiosity · talking head · unaware
- Online intake, provider review, delivery: how telehealth worksGeneral telehealth · mechanism · whiteboard · solution
- A five-minute visit should not take a half dayGeneral telehealth · contrarian · podcast · problem
- For people who would rather not sit in a waiting roomGeneral telehealth · identity · street interview · solution
- Start a visit before your coffee gets coldGeneral telehealth · speed · UGC scene · most
- What our care team wishes more people askedGeneral telehealth · social proof · testimonial · solution
How it works
A hook is the first line of an ad. These are written for telehealth: none of them says or implies the viewer has a condition.
- Filter by vertical, driver (curiosity, contrarian, identity, mechanism, cost, speed, social proof), format and awareness stage.
- Search for a word.
- Copy any hook and swap in your own product detail.
Every hook is run through the same rules as the ad compliance checker, and the page only lists hooks that come back low risk for their vertical.
Worked example
Filtering to ED shows only ED hooks, such as "How a discreet online ED visit works".
Telehealth notes
- Use a hook as a starting point, then write your own version in your brand's voice.
- Pair each hook with on-screen text and a first-frame visual.
- Test several hooks on one angle: the hook is the cheapest part of an ad to change.
Questions
Can I use these hooks?
Yes, as a starting point. Adapt them to your brand and check the final ad before running it.
Are these from real ads?
They were written for this page by Telehealth Media, not copied from other brands.
Why no questions to the viewer?
Questions like "Are you struggling with..." imply the viewer has a condition, which Meta does not allow.