For the marketing teams of telehealth and health-tech platforms

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Ads for the platforms behind telehealth brands

Telehealth Media makes paid social ads, video and static, for the marketing and growth teams of telehealth and health-tech platforms.

  • White-label telehealth platforms

    Companies that give telehealth brands the technology, clinicians, pharmacy and compliance work they need to launch and run.

  • Behavioral health platforms

    Companies that help clinicians and operators start and run behavioral health programs, including intensive outpatient (IOP) and partial hospitalization (PHP) programs.

  • Practice software

    Companies that sell practice management, scheduling, billing or EHR software to clinics and clinicians.

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Who this page is for

Most of our work is for telehealth brands that sell to patients. This page is for the companies behind those brands. These are white-label telehealth platforms, behavioral health platforms and practice software companies. Their marketing teams buy ads to find operators, to staff clinician networks, to fill clinics and programs, and to explain their products.

If you are comparing a healthcare digital marketing agency, a health tech marketing agency or a digital health marketing agency, it helps to know what each one does. Some run search ads and SEO. Some build websites. Some manage the ad account. We work on paid social: we make the videos and statics, write the angles and hooks behind them, and analyse the funnel and landing page. On Performance Partner, we also buy the media and run the ad accounts on Meta and TikTok.

B2B healthcare marketing covers more jobs than ads. It includes positioning, a website, sales material, events and email. We do not do those. We make the ads that run on paid social. We make them in batches, and batches arrive on a rolling basis through the month.

The four jobs platform ads do

A platform usually needs ads for more than one audience. Each job below has its own page with the angles, formats and rules that apply to it.

  • Operator and founder recruiting

    Ads that find clinicians, entrepreneurs and operators who want to launch a brand or a program on your platform.

    Operator and founder recruiting ads

  • Clinician recruiting

    Ads that find physicians, nurse practitioners and therapists to staff your network.

    Clinician recruiting ads

  • Patient census

    Ads that bring patients to the clinics, programs and brands that run on your platform.

    Patient census ads

  • Explainers and demos

    Videos that show what your product does and ask the viewer to book a demo.

    Explainers and demos ads

Operator and founder recruiting

These ads speak to clinician-founders, entrepreneurs and healthcare operators who want to start a brand or a program. The angles stay with what a platform can document: how launch works, what the platform does for the operator, and what is included. Formats we use here include a founder voiceover explainer, a static that lists what is included, a comparison of building it yourself and using a platform, and a webinar invite.

Clinician recruiting

These ads speak to physicians, nurse practitioners and therapists who might staff your network. The angles use only what your platform states about the work, such as schedule options, visit types and licensure support. Formats include a day-in-the-life voiceover, a static job card and a short clip in a clinician's voice with clearly fictional people. On Meta, these ads run as a Special Ad Category, which limits targeting.

Patient census

These ads bring patients to the clinics, programs and brands that run on your platform. A platform often needs the same angle in many versions, one for each location or program. A batch makes one angle into 10 ads in different formats, and files arrive named to your naming convention. These ads follow the same health ad rules as any patient-facing telehealth ad. Our vertical pages show the angles and rules for each category.

Explainers and demos

These videos show what your product does and ask the viewer to book a demo or start a trial. They use format-led styles that carry a product story without people on camera: whiteboard animation, motion graphics, kinetic typography, 3D animation and stop motion. See the animated ads and whiteboard animation pages for examples of each style.

in telehealth media spend
$90M+
ads produced
25,000+
organic views
100M+

What a batch includes

A batch is one angle made into 10 ads: 5 videos in different formats and 5 statics. The batch goes into one ad set.

Formats

  • Founder voiceover
  • Talking head
  • Whiteboard animation
  • Motion graphics and kinetic typography
  • 3D animation
  • Stop motion
  • Podcast cut
  • Statics such as checklists, comparison cards and quote cards

Each format is described on the ad formats pages.

Sizes

Every video in 9:16 and 4:5.

Revisions

Revisions are included on every ad.

From brief to files

  1. 1. Call and account review. We look at your ad account and the audience the ads are for, and agree how many batches you need.
  2. 2. Angles. We research and write one angle for each batch.
  3. 3. Production and compliance review. We make the batch. Every video gets a compliance review before it reaches you.
  4. 4. Files. Files arrive named to your naming convention and sorted by angle.
  5. 5. Built from winners. We read the results and build the next batches from the angles and formats that won. Ads that win get new versions in the next batch.

Batches a month

  • Growth: 10 batches
  • Full Creative: 30 batches
  • Scale: 100 batches

Pricing is shared on the call.

How we work with a platform's marketing team

We start with one call. We look at your ad account, the audience each ad job is for, and the claims your platform can document. We then agree which jobs to start with and how many batches you need each month.

Each batch is built on one angle. For an operator ad, the angle might be how launch works on your platform. For a clinician ad, it might be the visit types your network offers. For a patient ad, it follows the angles on the vertical page for that category. We write the angle, the hooks and the scripts, then make the videos and statics.

Your team reviews the batch and asks for changes. Revisions are included on every ad. Your team or your media buyer then runs the batch in one ad set. We read the results and build the next batches from the angles and formats that won.

Rules these ads have to follow

These are the platform rules and FTC guidance that come up most often in platform ads. Each one links to the official page.

  • Meta health and wellness ad policy

    For: Patient census ads and any ad about a health product

    Meta's Health and Wellness policy says ads for these products must be targeted to people at least 18 years or older. It does not allow ads that contain statements of inferiority about physical appearance. For weight loss products that require a prescription, it refers advertisers to its Drugs and Pharmaceuticals policy.

    Source: Meta Transparency Center: Health and Wellness. Checked on 31 October 2026.

  • LegitScript Healthcare Certification

    For: Platforms and brands that advertise telehealth or pharmacy services

    LegitScript says its Healthcare Certification is for pharmacies, telehealth providers and other healthcare companies. It names Google, Meta, Microsoft Ads, TikTok and LinkedIn among the platforms that require LegitScript approval to run healthcare ads.

    Source: LegitScript: Healthcare Certification. Checked on 31 October 2026.

  • Meta Special Ad Categories: employment

    For: Clinician recruiting ads

    Meta requires advertisers to choose a Special Ad Category for ads about employment. For these ads, when the advertiser is based in or reaching the US, or is reaching Canada and certain countries in Europe, Meta limits or removes these audience options: age, gender, ZIP or postal code, exclusion targeting, lookalike audiences and saved audiences. Some interests are not available, and audiences based on a city or a pin-drop location include an expanded radius.

    Source: Meta Business Help Center: How to choose a Special Ad Category. Checked on 31 October 2026.

  • FTC Business Opportunity Rule: earnings claims

    For: Operator and founder recruiting ads

    The FTC's guidance on the Business Opportunity Rule says a seller who makes an earnings claim must have written materials that back it up and must make them available to a prospective buyer, or to the FTC, on request. The seller must also give the buyer a separate earnings claim statement, and a one-page disclosure document at least seven days before the buyer signs a contract or pays any money. Whether the rule covers a given offer depends on how the offer is structured.

    Source: FTC: Selling a Work-at-Home or Other Business Opportunity? Revised Rule May Apply to You. Checked on 31 October 2026.

  • FTC Notice of Penalty Offenses: money-making opportunities

    For: Operator and founder recruiting ads

    The FTC has published a Notice of Penalty Offenses stating that certain acts or practices used to attract participants to money-making opportunities are unfair or deceptive.

    Source: FTC: Penalty Offenses Concerning Money-Making Opportunities. Checked on 31 October 2026.

This is general information about platform policies and FTC guidance, not legal advice. Check the current page before you run ads.

More on these rules: our pages on the Meta health ad policy and LegitScript certification. For behavioral health and addiction treatment programs, see behavioral health marketing.

Questions

What does Telehealth Media make for health-tech platforms?

We make paid social ad creative: videos and statics, plus the angles and hooks behind them. For platforms, the ads do one of four jobs: recruit operators and founders, recruit clinicians, bring patients to the programs and brands on the platform, or explain the product and book demos.

Do you run our ad account, SEO or website?

We make the ads and analyse the funnel and landing page. On Performance Partner, we also buy the media and run the ad accounts on Meta and TikTok. We do not build websites, run SEO, run search campaigns or handle PR.

What is in a batch?

One angle made into 10 ads: 5 videos in different formats and 5 statics. The batch goes into one ad set. Every video comes in 9:16 and 4:5, every video gets a compliance review, and revisions are included.

Can our clinician recruiting ads target by age or location?

Meta treats ads about employment as a Special Ad Category. Its help page says that for these ads, age, gender, ZIP or postal code, exclusion targeting, lookalike audiences and saved audiences are limited or not available in the US, Canada and certain countries in Europe. The source is linked in the compliance section above.

Will you write income or earnings claims for operator ads?

No, unless the platform gives us the written proof behind the claim and its counsel has approved it. The FTC's Business Opportunity Rule guidance, linked above, explains what a seller must have and disclose before making an earnings claim. Operator ads can use claims a platform can document: what it does for the operator, how launch works, and what is included.

Do we need LegitScript certification before we run these ads?

That depends on what the ads promote and where they run. LegitScript says its Healthcare Certification is for pharmacies, telehealth providers and other healthcare companies, and that several ad platforms require it for healthcare ads. Its Addiction Treatment Certification covers addiction treatment ads. Check each platform policy for your case.

How do we start?

Book a strategy call. We look at your ad account and the audience the ads are for, and agree which ad jobs and how many batches you need. Pricing is shared on the call.

Book a strategy call

Tell us which of the four ad jobs you need. We will look at your ad account and agree how many batches to start with.

Book a strategy call