For the marketing teams of telehealth and health-tech platforms

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Ads for white-label telehealth platforms

This page is for the marketing teams of white-label telehealth platforms. It covers what these companies sell, the ad jobs that fit them, the formats and the rules. It is part of our ads for health-tech platforms section.

  • White-label telehealth platforms

    Companies that give telehealth brands the technology, clinicians, pharmacy and compliance work they need to launch and run.

  • Behavioral health platforms

    Companies that help clinicians and operators start and run behavioral health programs, including intensive outpatient (IOP) and partial hospitalization (PHP) programs.

  • Practice software

    Companies that sell practice management, scheduling, billing or EHR software to clinics and clinicians.

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What these companies sell

A white-label telehealth platform sells the parts a telehealth brand needs to launch and run: technology, a clinician network, pharmacy, intake and compliance work. The brand sells to patients under its own name. The platform sells to the brand.

Two examples of the category, each described from its own site:

OpenLoop

OpenLoop's Launchpad page lists the parts it sets up for a virtual care company: website, programs, intake, clinical operations, patient support and pharmacy. It also says Launchpad gives access to a network of licensed clinicians.

Source: OpenLoop: Launchpad. Checked on 31 October 2026. Telehealth Media is independent and is not affiliated with OpenLoop.

MD Integrations

In a post dated 1 September 2026, MD Integrations describes itself as a clinical infrastructure company with a network of board-certified physicians. The post announces a partnership with LegitScript that adds LegitScript certification to its onboarding for telehealth brands.

Source: MD Integrations: partnership with LegitScript. Checked on 31 October 2026. Telehealth Media is independent and is not affiliated with MD Integrations.

The ad jobs that fit

Formats that fit

Operator ads work in formats that explain a process: a founder voiceover explainer, a static that lists what is included, and a comparison of building it yourself with launching on a platform. Clinician ads use a day-in-the-life voiceover or a static job card. Explainers use whiteboard animation, motion graphics and 3D animation.

See real examples of operator, clinician and demo ads on the B2B health-tech ad examples page.

Compliance points

Operator ads can make claims about launch and earnings only with proof. Clinician ads run as an employment Special Ad Category on Meta, which limits targeting. Brands on the platform may need LegitScript certification before their healthcare ads can run. Each of these rules is set out below with its official source.

The four jobs platform ads do

  • Operator and founder recruiting

    Ads that find clinicians, entrepreneurs and operators who want to launch a brand or a program on your platform.

    Operator and founder recruiting ads

  • Clinician recruiting

    Ads that find physicians, nurse practitioners and therapists to staff your network.

    Clinician recruiting ads

  • Patient census

    Ads that bring patients to the clinics, programs and brands that run on your platform.

    Patient census ads

  • Explainers and demos

    Videos that show what your product does and ask the viewer to book a demo.

    Explainers and demos ads
in telehealth media spend
$90M+
ads produced
25,000+
organic views
100M+

What a batch includes

A batch is one angle made into 10 ads: 5 videos in different formats and 5 statics. The batch goes into one ad set.

Formats

  • Founder voiceover
  • Talking head
  • Whiteboard animation
  • Motion graphics and kinetic typography
  • 3D animation
  • Stop motion
  • Podcast cut
  • Statics such as checklists, comparison cards and quote cards

Each format is described on the ad formats pages.

Sizes

Every video in 9:16 and 4:5.

Revisions

Revisions are included on every ad.

From brief to files

  1. 1. Call and account review. We look at your ad account and the audience the ads are for, and agree how many batches you need.
  2. 2. Angles. We research and write one angle for each batch.
  3. 3. Production and compliance review. We make the batch. Every video gets a compliance review before it reaches you.
  4. 4. Files. Files arrive named to your naming convention and sorted by angle.
  5. 5. Built from winners. We read the results and build the next batches from the angles and formats that won. Ads that win get new versions in the next batch.

Batches a month

  • Growth: 10 batches
  • Full Creative: 30 batches
  • Scale: 100 batches

Pricing is shared on the call.

Rules that apply to these ads

Each rule below links to the official page.

  • FTC Business Opportunity Rule: earnings claims

    For: Operator and founder recruiting ads

    The FTC's guidance on the Business Opportunity Rule says a seller who makes an earnings claim must have written materials that back it up and must make them available to a prospective buyer, or to the FTC, on request. The seller must also give the buyer a separate earnings claim statement, and a one-page disclosure document at least seven days before the buyer signs a contract or pays any money. Whether the rule covers a given offer depends on how the offer is structured.

    Source: FTC: Selling a Work-at-Home or Other Business Opportunity? Revised Rule May Apply to You. Checked on 31 October 2026.

  • Meta Special Ad Categories: employment

    For: Clinician recruiting ads

    Meta requires advertisers to choose a Special Ad Category for ads about employment. For these ads, when the advertiser is based in or reaching the US, or is reaching Canada and certain countries in Europe, Meta limits or removes these audience options: age, gender, ZIP or postal code, exclusion targeting, lookalike audiences and saved audiences. Some interests are not available, and audiences based on a city or a pin-drop location include an expanded radius.

    Source: Meta Business Help Center: How to choose a Special Ad Category. Checked on 31 October 2026.

  • LegitScript Healthcare Certification

    For: Platforms and brands that advertise telehealth or pharmacy services

    LegitScript says its Healthcare Certification is for pharmacies, telehealth providers and other healthcare companies. It names Google, Meta, Microsoft Ads, TikTok and LinkedIn among the platforms that require LegitScript approval to run healthcare ads.

    Source: LegitScript: Healthcare Certification. Checked on 31 October 2026.

  • FTC: proof for ad claims

    For: Every ad, including explainers and demos

    The FTC's Advertising FAQ's guide says advertisers must have proof before the ad runs, and must have proof to back up both the express and the implied claims that consumers take from an ad. It also says advertising agencies have a duty to make an independent check on the information used to substantiate ad claims.

    Source: FTC: Advertising FAQ's: A Guide for Small Business. Checked on 31 October 2026.

This is general information about platform policies and FTC guidance, not legal advice. Check the current page before you run ads.

Questions

What is a white-label telehealth platform?

A company that provides the technology, clinicians, pharmacy and compliance work a telehealth brand needs, so the brand can launch under its own name.

Which ads do white-label platforms need most?

Usually ads that find new brands and operators, ads that recruit clinicians for the network, and explainers that show how the platform works. Patient ads are usually run by the brands on the platform.

Do you work with any of the companies named on this page?

No. The companies on this page are examples of the category, with one fact from each company’s own site. Telehealth Media is independent and is not affiliated with them.

Can operator ads promise how fast a brand will launch?

Only in the words the platform uses and can back up with its own records. The FTC guidance linked on this page covers proof for ad claims and the rules for earnings claims.

How do we start?

Book a strategy call. We look at your ad account and the audiences you need to reach, and agree how many batches to start with. Pricing is shared on the call.

Book a strategy call

Tell us which audiences your platform needs to reach. We will agree how many batches to start with.

Book a strategy call

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