AI UGC ads for telehealth brands

UGC means user-generated content: video that looks like a real person filmed it on a phone, talking to camera in an ordinary room, car or street. AI UGC is video in that style where the person, the voice or the scene is made with AI video tools instead of filmed with a creator.

The format stays the same: one person, close to the camera, speaking plainly, with captions on screen for people watching without sound. What changes is how the video is made.

UGC ads are paid ads in the UGC style. They run in the feed, in Reels and Stories on Facebook and Instagram, and on TikTok, where they sit next to posts from real people. A UGC ad can be filmed with a paid creator or made with AI. Either way it is an ad, and it follows the ad rules.

1. 1

   Call and account review

   We look at your ad account and your vertical, and agree how many batches you need.

2. 2

   Angles

   We research and write one angle for each batch.

3. 3

   First batch in 72 hours

   Your first batch arrives within 72 hours of signing. After that, batches arrive on a rolling basis: every 3 days on Growth, every day on Full Creative, and 3 or more a day on Scale.

4. 4

   Built from winners

   We read the results and build the next batches from the angles and formats that won. Ads that win get new versions in the next batch.

AI UGC is one format in a batch. A batch is one angle made into 10 ads: 5 videos in 5 different formats and 5 statics, so an AI UGC video is tested next to other formats of the same angle, such as a street interview, a claymation scene or a podcast cut.

It depends on the angle, the script and the audience, the same as filmed UGC. We do not publish a rule that AI UGC beats filmed UGC or the other way round. What a batch does is test it: an AI UGC video and four other formats of the same angle run in one ad set, and the results show which one carries that angle for your audience.

We read the results and build the next batches from the angles and formats that won. Ads that win get new versions in the next batch.

Under the FTC's endorsement guidance, a creator who has not used a product cannot describe results as their own, and paid endorsements need a clear disclosure. Source: FTC: Endorsements, Influencers, and Reviews, checked on 29 October 2026.

For AI UGC, that rule rules out the most common UGC script: "I tried this and here is what happened to me." A person made with AI has not used the treatment. We write AI UGC scripts about the service, the visit and the process, not about personal results.

Meta does not allow ads that assert or imply a person's personal attributes, including physical or mental health and medical conditions. Its own examples allow "New diabetes treatment available" and reject "Do you have diabetes?" Source: Meta's Personal Attributes ad policy, checked on 2 November 2026.

Every video is reviewed for compliance. Platform certification, such as LegitScript, and legal sign-off stay with your brand and your counsel. We make the creative to fit the rules you work under.

Meta lets online pharmacies and telehealth providers promote prescription drugs only if they are actively certified with LegitScript, have authorization from Meta, and target people 18 or older in the United States, Canada or New Zealand, in the countries where they are certified. Source: Meta's Drugs and Pharmaceuticals ad policy, checked on 2 November 2026.

TikTok does not allow exaggerated or harmful weight loss claims, claims that a product alone leads to weight loss without diet or exercise, or suggestions that losing weight is easy or guaranteed, and weight loss claims must be restricted to people 18 or older. Source: TikTok's Weight Management and Body Image ad policy, checked on 2 November 2026.

The full rules, each linked to the platform page it comes from, are on our Meta health ad policy, Google health ad policy and LegitScript certification pages.

• The healthcare advertising agency page lists what we do and what we do not do, in one table.
• The ad formats page shows every video format with example clips.
• The answers section has short answers to the questions telehealth teams ask about agencies, formats and platform rules.

For filmed creator video, see our UGC agency page. For AI video in other styles, see the AI ad agency page.