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UGC creator brief generator: telehealth do's and don'ts

Pick a vertical, add the product, talking points and deliverables, and get a one-page creator brief with what the creator may say, what they may not say, the disclosure line, a shot list and delivery specs.

CREATOR BRIEF

Talking points
-

You may say
- How the service works: online intake, a licensed provider reviews it, and treatment is prescribed only if appropriate.
- What the process felt like for you: how long the intake took, how delivery worked, how easy it was to message the care team.
- Facts the brand gives you in writing, word for word.

You may not say
- Do not name a prescription drug unless the brand confirms in writing that it is certified to advertise it.
- No before and after photos or body close-ups unless the brand has cleared them.
- Do not put down how anyone looks, including yourself. No "I hated my body" or "I looked old".
- Keep it about health and the care process, not sex or sexual performance.
- Do not say or suggest the viewer has a condition. No "Are you losing your hair?", "your low T" or "if you are overweight".
- Do not say the treatment works, cures, fixes, is safe or has no side effects. Do not use the word "cure".
- No personal outcome claims unless they are true for you and typical of what patients can expect.
- Do not say a compounded medication is the same as, a generic of, or equivalent to a brand-name drug, or that it is FDA approved.

Required disclosure (say it and show it in the first seconds)
- Spoken: [Brand] paid me to make this video.
- On screen: Paid partnership with [Brand]

Shot list
- Hook: 3 different first lines, each its own take, face to camera in the first second.
- Main take: the talking points in your own words, eye level, natural light facing you.
- B-roll: opening the package (no drug brand names visible unless the brand says so), phone showing the intake screen, everyday moments.
- Call to action: say it to camera, then hold for 2 seconds of silence for the editor.

Deliverables
- 3 videos, 3 hooks each, ratio 9:16, raw footage: yes
- 9:16 vertical, 1080 x 1920, 30 fps, MP4 (H.264). Also 4:5 (1080 x 1350) if asked.
- Keep text, faces and products away from the very top and bottom of the frame, where platform buttons and captions sit.
- Clean audio: no music, no captions burned in, unless the brand asks.
- File names: brand_angle_creator_hook01.mp4. Raw footage in a separate folder if requested.

The may-not-say list comes from the platform and FTC rules that apply to the vertical you picked. This is general information, not legal advice.

How it works

Most creator briefs say nothing about health claims, so creators improvise and the ad gets rejected. This brief builds the may-not-say list from the platform and FTC rules that apply to your vertical.

  • Talking points go in as you write them.
  • The may-say list explains how to talk about the service and their real experience of it.
  • The may-not-say list changes with the vertical. For GLP-1 it covers compounded equivalence and weight lost claims.
  • The paid creator disclosure line is added, to be said and shown in the first seconds.
  • Shot list and delivery specs are included so files come back ready to edit.

Copy it into Google Docs, download it as text, or print it to PDF. Nothing you type leaves your browser.

Worked example

For GLP-1, the may-not-say list includes not calling a compounded medication the same as or equivalent to a brand-name drug, and no weight lost claims such as pounds or sizes lost.

Telehealth notes

  • A creator can only describe their own real experience. If they are not a patient, script them as a presenter.
  • Paid creators must disclose the relationship in the video, not only in the caption.
  • Ask for raw footage. It lets an editor make more versions from one shoot.

Questions

What should a UGC creator brief include?

Talking points, what the creator may and may not say, the disclosure line, a shot list, deliverables and file specs.

Why is the may-not-say list different by vertical?

Platform rules differ. Weight loss, sexual health and compounded medications each have their own restrictions.

Is anything I type stored?

No. The brief is built in your browser.