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Creative brief generator and template

Fill in brand, product, audience, angle, offer, mandatories and compliance notes to build a creative brief, or download the blank template for Word, Google Docs or Notion.

Blank template

Download the empty brief. The .doc file opens in Word and Google Docs; the .md file imports into Notion.

One angle per brief. One angle becomes one batch.

For example: UGC scene, street interview, comparison static

For example: 5 videos, 5 statics, 3 hooks each, 9:16 and 4:5

Logo, CTA wording, things that must appear

Who signs off, and by when

Brief, first cut, final

Your brief

Low risk of review
# Creative brief

## Brand
-

## Product or service
-

## Audience
-

## Angle
-

## Offer
-

## Formats
-

## Deliverables
-

## Mandatories
-

## Claims allowed (word for word)
-

## Required disclaimers
-

## Clinician or legal review
-

## Dates
-

## Not allowed
- Saying or implying the viewer has a condition
- Results, cure or safety claims the brand cannot back with evidence
- Before and after body imagery unless cleared

The badge checks the angle, claims and offer against the same rules as the ad compliance checker. Nothing you type leaves your browser.

How it works

A creative brief is the one page a writer, editor or creator works from. Telehealth briefs need three fields most templates leave out: who reviews the work clinically, which claims are allowed word for word, and which disclaimers must appear.

  • Download the blank template as a Word file (it also opens in Google Docs), a Markdown file for Notion, or plain text.
  • Or fill in the form and download the finished brief in the same formats.
  • The angle, claims and offer fields are checked against health ad rules as you type.

Nothing you type leaves your browser. The brief is built on this page.

Worked example

Download the blank template and you get three files: creative-brief-template.doc, creative-brief-template.md and creative-brief-template.txt, each with every field and a short hint.

Telehealth notes

  • One angle per brief. One angle becomes one batch of ads.
  • Write allowed claims word for word. Creators paraphrase, and paraphrased claims are where risk creeps in.
  • Name the clinician or reviewer and the date they sign off, so review is planned rather than a surprise.

Questions

What goes in a creative brief?

Brand, product, audience, angle, offer, formats, deliverables, mandatories, allowed claims, required disclaimers, who reviews the work, and the dates.

Can I use it in Google Docs?

Yes. Open the .doc file in Google Docs, or use the copy button and paste into a new document.

Is anything I type stored?

No. The brief is built in your browser and nothing is sent to us.