Ad formats for telehealth brands

• 
  Street interview

  A host asks people on the street a question; the brand answers it.

  Problem aware and solution aware

• 
  Podcast cut

  A clip that looks like a moment from a podcast conversation.

  Problem aware

• UGC scene

  A creator films an everyday moment that leads into the service.

  Solution aware

• 
  In-car POV

  A person talks to camera from the driver's seat.

  Problem aware

• 
  Testimonial

  A real customer describes their experience with the service.

  Solution aware and product aware

• 
  Claymation

  Stop-motion clay characters explain a process or a feeling.

  Solution aware

• 
  Whiteboard

  Someone draws the idea on a whiteboard while explaining it.

  Solution aware

• 
  Split screen

  Two scenes side by side that set up a contrast.

  Problem aware

• 
  Cinematic

  A short, polished film with mood, light and music.

  Solution aware

• Founder voiceover

  The founder explains why the company exists, over footage.

  Product aware

• 
  Barbershop chair

  A conversation in a barber's chair, where people talk openly.

  Problem aware

• Motion graphics

  Animated text, shapes and icons carry the message.

  Solution aware and product aware

• 
  Static ads

  Single images: quote cards, comparisons, chat screenshots, notes and more.

  Shown: Hair loss spec static, unaware, quote card.

Terms used on these pages are defined in the telehealth ad glossary. See how formats combine in a batch on the creative diversity page.