Static ads
Static ads for telehealth brands
Static ads are single images: no motion, no sound. In telehealth they are half of every batch we make: one angle as 5 videos and 5 statics, tested together in one ad set.
Statics are fast to read, cheap to change and easy to test. They also have to follow the same health ad rules as video, in one frame, with no voice to add context.
Telehealth Media works only with telehealth brands.
Why statics belong in every telehealth ad set
- Some people never watch video with sound, or at all. A static reaches them.
- A static can state an angle in one line, which shows quickly whether the angle works.
- Statics are quick to update when a policy, price or offer changes.
- Mixing statics and video on one angle tells you whether the angle or the format is doing the work.
Static ad formats that work in telehealth
| Format | What it does | Stage |
|---|---|---|
| Quote card | A first-person line, clearly a dramatization if it is one | Unaware |
| Comparison table | Your service next to the usual alternative | Problem aware |
| Chat or DM screenshot | Answers common questions in a familiar look | Solution aware |
| Meme or two-panel | A familiar format that makes a point fast | Product aware |
| Product and handwritten note | A delivery or routine moment | Most aware |
Rules for static ads in health
- No implying the viewer has a condition. "Tired of thinning hair?" is out; "Hair loss care, online" can pass. Source: Meta's personal attributes ad policy.
- Before and after images: for weight loss, Meta bans fat-pinching close-ups and timeframe promises without qualifiers, and the FTC expects a clear disclosure of typical results next to any result that is not typical. Showing the process or the routine is often simpler. Source: Meta's Health and Wellness ad policy.
- Quotes that are not real testimonials should be labeled as dramatizations.
- Text has to read on a small screen. Keep one message per static.
Statics in a batch
A batch is one angle made into 10 ads: 5 videos in 5 different formats and 5 statics. The whole batch goes into one ad set. Each video has one hook, so you test formats of the same angle instead of hook versions of the same video. Every video is reviewed for compliance. The next batch is a different angle.
Example batch · Formats across categories
1 ad set
5 videos
Note-card confession Claymation Snapchat POV Podcast confession Paperwork skit
5 statics
Unaware
Medication delivery · 'What people think / what it is' split
Problem aware
GLP-1 · Phone Notes timestamped log
Solution aware
ED · Frosted card list
Product aware
Peptides · POV sliding sleeve box
Most aware
HRT · 'Your new favorite' product + button
The brands in the statics are spec concepts made by Telehealth Media, not real companies. See the monthly packages.
Static ad examples across telehealth
Spec concepts for made-up brands from all 11 telehealth categories, three for each awareness stage, each captioned with its category, stage and format. Click one to see its full batch. Each carries a "Spec concept · Not affiliated" label.
GLP-1
Unaware · Two-panel cartoon chase meme
TRT
Unaware · Line-art figure with callouts
ED
Unaware · Search box overlay
Hair loss
Problem aware · Comparison table
Peptides
Problem aware · Strikethrough stack
Mental health
Problem aware · Headline over calm nature photo
HRT
Solution aware · Headline + product + pill labels
Birth control
Solution aware · Three-column comparison
Skin
Solution aware · Editorial headline + body
Medication delivery
Product aware · Floating account card on gradient
Blood testing
Product aware · Clean split with phone and kit
GLP-1
Product aware · Product held up + comment bubble
TRT
Most aware · Dark slate flat lay
ED
Most aware · Editorial 'We're open' with hours block
Hair loss
Most aware · Handwritten overlay + arrow on photo
Free tools for this
Questions
Do static ads still work on Meta?
Yes, as part of a mix. In a batch, statics run next to video on the same angle, so you can see which format carries the angle.
Are the statics on this page real ads?
No. They are spec concepts for made-up brands, made by Telehealth Media to show formats. Each carries a label saying so.
Is more ads just more of the same?
It can be, if every ad gives the same reason to buy. A batch is 10 different formats of one angle, and each batch is a different angle. The volume comes from new angles and new formats, not lookalike versions of one ad.
Do you handle compliance?
Every video is reviewed for compliance before delivery. Platform certification, such as LegitScript, and legal sign-off stay with your brand and your counsel. We make the creative to fit the rules you work under.
This is general information about platform policies, not legal advice. Check the current policy before you run ads. Policies checked on 29 October 2026.