At-home blood testing: 15 example statics

How this batch was built

Each static starts from one angle on the At-home blood testing angles page and one awareness stage. The stage decides what the viewer already knows; the angle decides the desire and the objection the ad answers; the format decides how it looks in the feed. Quillen Labs is a made-up spec brand, so nothing here is a real offer.

• BLOOD-TESTING-ST-01: a dark product hero, bold short headline static for the unaware stage, running the “The markers people skip” angle, written for the desire “curiosity” and the objection “I don't know what to test”.
• BLOOD-TESTING-ST-02: a brain-in-bed comic static for the unaware stage, running the “The markers people skip” angle, written for the desire “curiosity” and the objection “I don't know what to test”.
• BLOOD-TESTING-ST-03: a billboard mockup static for the unaware stage, running the “The markers people skip” angle, written for the desire “curiosity” and the objection “I don't know what to test”.
• BLOOD-TESTING-ST-04: a forum thread (recreated) static for the problem aware stage, running the “A baseline before you need one” angle, written for the desire “have a reference point” and the objection “Why test if I feel fine”.
• BLOOD-TESTING-ST-05: a two-column comparison static for the problem aware stage, running the “A baseline before you need one” angle, written for the desire “have a reference point” and the objection “Why test if I feel fine”.
• BLOOD-TESTING-ST-06: a strikethrough stack static for the problem aware stage, running the “A baseline before you need one” angle, written for the desire “have a reference point” and the objection “Why test if I feel fine”.
• BLOOD-TESTING-ST-07: a table with product photos as column heads static for the solution aware stage, running the “Questions to bring to a doctor” angle, written for the desire “better conversations” and the objection “My doctor won't care”.
• BLOOD-TESTING-ST-08: a phone ui over landscape static for the solution aware stage, running the “Questions to bring to a doctor” angle, written for the desire “better conversations” and the objection “My doctor won't care”.
• BLOOD-TESTING-ST-09: a handwritten whiteboard sign photo static for the solution aware stage, running the “Data for training” angle, written for the desire “train smarter” and the objection “Only sick people test”.
• BLOOD-TESTING-ST-10: a clean split with phone and kit static for the product aware stage, running the “Results someone explains” angle, written for the desire “understand results” and the objection “I'll get numbers I can't read”.
• BLOOD-TESTING-ST-11: a kit flat lay with labels static for the product aware stage, running the “What happens to your sample” angle, written for the desire “trust” and the objection “Where does my blood go”.
• BLOOD-TESTING-ST-12: a story reply dm screenshot static for the product aware stage, running the “Results someone explains” angle, written for the desire “understand results” and the objection “I'll get numbers I can't read”.
• BLOOD-TESTING-ST-13: a text message thread static for the most aware stage, running the “Test from home” angle, written for the desire “convenience” and the objection “I hate labs”.
• BLOOD-TESTING-ST-14: a 'your new favorite' product + button static for the most aware stage, running the “Test from home” angle, written for the desire “convenience” and the objection “I hate labs”.
• BLOOD-TESTING-ST-15: a handwritten overlay + arrow on photo static for the most aware stage, running the “Retest and compare” angle, written for the desire “track change” and the objection “One test is enough”.