Peptides and longevity: 15 example statics

Cellvane logo (spec brand)

15 statics for one spec brand, three for each awareness stage.

Unaware

Problem aware

Solution aware

Product aware

Most aware

How this batch was built

Each static starts from one angle on the Peptides and longevity angles page and one awareness stage. The stage decides what the viewer already knows; the angle decides the desire and the objection the ad answers; the format decides how it looks in the feed. Cellvane is a made-up spec brand, so nothing here is a real offer.

  • PEPTIDES-ST-01: a pop quiz over macro product static for the unaware stage, running the “What a peptide is” angle, written for the desire “understand the category” and the objection “This sounds like hype”.
  • PEPTIDES-ST-02: a billboard mockup static for the unaware stage, running the “What a peptide is” angle, written for the desire “understand the category” and the objection “This sounds like hype”.
  • PEPTIDES-ST-03: a social post card on black static for the unaware stage, running the “What a peptide is” angle, written for the desire “understand the category” and the objection “This sounds like hype”.
  • PEPTIDES-ST-04: a strikethrough stack static for the problem aware stage, running the “Myths from forums” angle, written for the desire “cut through noise” and the objection “Forums say otherwise”.
  • PEPTIDES-ST-05: a typewriter open letter static for the problem aware stage, running the “Myths from forums” angle, written for the desire “cut through noise” and the objection “Forums say otherwise”.
  • PEPTIDES-ST-06: a 'what you see / what it says' rows static for the problem aware stage, running the “Myths from forums” angle, written for the desire “cut through noise” and the objection “Forums say otherwise”.
  • PEPTIDES-ST-07: a comparison table + hand with vial static for the solution aware stage, running the “Prescribed, not 'research use only'” angle, written for the desire “a legitimate source” and the objection “It's all grey-market anyway”.
  • PEPTIDES-ST-08: a letter board on a truck tailgate static for the solution aware stage, running the “Prescribed, not 'research use only'” angle, written for the desire “a legitimate source” and the objection “It's all grey-market anyway”.
  • PEPTIDES-ST-09: a big serif statement + products static for the solution aware stage, running the “Prescribed, not 'research use only'” angle, written for the desire “a legitimate source” and the objection “It's all grey-market anyway”.
  • PEPTIDES-ST-10: a hand-held product with story captions static for the product aware stage, running the “Where it's made” angle, written for the desire “know the source” and the objection “I don't know what's in the vial”.
  • PEPTIDES-ST-11: a pov sliding sleeve box static for the product aware stage, running the “Where it's made” angle, written for the desire “know the source” and the objection “I don't know what's in the vial”.
  • PEPTIDES-ST-12: a numbered technical callouts around product static for the product aware stage, running the “Where it's made” angle, written for the desire “know the source” and the objection “I don't know what's in the vial”.
  • PEPTIDES-ST-13: a dark slate flat lay static for the most aware stage, running the “Shipped cold” angle, written for the desire “convenience and care” and the objection “It will arrive ruined”.
  • PEPTIDES-ST-14: a cinematic 'available by prescription' static for the most aware stage, running the “By prescription, delivered” angle, written for the desire “legitimacy” and the objection “I don't know where to get it properly”.
  • PEPTIDES-ST-15: a notification bubble over product static for the most aware stage, running the “Your provider, on message” angle, written for the desire “ongoing support” and the objection “No one answers after I pay”.

Videos in this batch

Back to the Peptides and longevity overview.

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Related reading

All brands shown are spec concepts made by Telehealth Media. They are not real companies.

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