Peptides and longevity: ad compliance rules and checker

Rules that matter for Peptides and longevity ads

  • Prescription peptides require LegitScript certification and Meta authorization to advertise by name.

    Ads promoting prescription drugs require active LegitScript certification (telehealth providers and online pharmacies) plus Meta authorization, and may only target eligible countries (US, Canada, New Zealand).

    Policy source

  • No efficacy claims (healing, anti-aging, performance) without competent and reliable scientific evidence.

    Health benefit or safety claims need competent and reliable scientific evidence, generally randomized controlled human clinical testing. Testimonials and expert endorsements do not replace substantiation.

    Policy source

  • Approval and compounding status differs by peptide. Status: verify per compound with the client's pharmacy and counsel before naming any compound.

  • Never call a compounded peptide FDA-approved.

    Compounded drugs are not FDA approved: FDA does not review their safety, effectiveness or quality before they are marketed. Claims that a compounded product is FDA approved, generic, or the same as a branded drug are high risk.

    Policy source

Check your ad copy

Set to this category. Flagged lines show the rule and its source; fewer flags means less risk of a closer review, not approval.

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This is general information about platform policies, not legal advice. Check the current policy before you run ads.

When an ad or an ad account is restricted

Prescription categories get more rejections than most, so plan for review before launch. Meta says its ad review system is designed to review all ads before they go live and relies primarily on automated technology, and that "both machines and people make mistakes." It uses a warning-based system for repeated or egregious violations of its Advertising Standards, and you can appeal a warning by requesting a review of the rejected ads that led to it.

If a Meta ad account is restricted, only an admin on the account can request a review. Meta says the review is typically completed in 48 hours, that the decision is final once it is done, and that ads running before the restriction are not restarted automatically.

TikTok says most ads are reviewed within 24 hours, though some take longer. Its Account Health status updates daily, and a Restricted status means some features are limited because of persistent violations.

Google suspends accounts without prior warning for the violations it calls egregious, including unauthorized pharmacies. For its Prescription drug services policy, it says it will issue a warning at least 7 days before suspending an account.

Sources: Meta: About the enforcement of Meta Advertising Standards, Meta: About ad account status in Business Support Home, Meta: Request a review for a restricted advertising account, TikTok: Ad Review FAQs, TikTok: About Account Health in TikTok Ads Manager, Google Ads: Healthcare and medicines policy, Google Ads: Prescription drug services policy, checked 3 November 2026.

Common questions

Can you advertise peptides on Meta?

The Meta pages we checked do not name peptides. Meta's Drugs and Pharmaceuticals policy covers prescription drugs generally: telehealth providers and online pharmacies need active LegitScript certification and Meta's authorization, and can target only people 18 or older in the United States, Canada or New Zealand.

Can you advertise peptides on TikTok?

TikTok's healthcare policy pages do not name peptides. Its general prescription medicine row in the US table asks for proof of approval and certification from the appropriate regulator, such as the FDA, and restricts the ads to people 18 or older.

Can you advertise peptides on Google?

Google's healthcare policy does not name peptides. Its Unapproved substances list includes products that imply they are as effective as prescription drugs or controlled substances, and products containing hCG in relation to weight loss or weight control.

Can a peptide business get LegitScript certification?

LegitScript lists "Research-use-only chemical businesses (including peptides)" and businesses whose products consist solely of dietary supplements among those generally not eligible for Healthcare Certification. It also says certification may be required for some advertising programs but does not guarantee advertising approval.

Sources

  1. Meta: Drugs and Pharmaceuticals ad policy (checked 3 November 2026)
  2. Meta: About Meta's Prescription Drugs advertising policy (checked 3 November 2026)
  3. TikTok: Healthcare and Pharmaceuticals ad policy (checked 3 November 2026)
  4. Google Ads: Healthcare and medicines policy (checked 3 November 2026)
  5. LegitScript: Healthcare Merchant Certification FAQ (checked 3 November 2026)

Last reviewed . Platform policies change often; we re-check this page every quarter.

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