Paid Social Creative for Birth Control Telehealth Brands
We build ad creative for birth control and contraception telehealth brands. Adult-targeted, review-ready creative for a category that loses more people to side effects than to competitors.
This category is losing people rather than losing share. Side effects are the dominant conversation and the standard response is to correct the person raising them, which is what pushes her toward cycle tracking instead of toward a different formulation. The creative that works here starts by agreeing. Everything in the category is also gated behind adult targeting requirements and a focus test that separates health and wellness from sexual pleasure.
Proven approaches.
Side Effects Taken Seriously
Opens by agreeing, not correcting. The single highest leverage angle in the vertical and almost nobody runs it.
Refill Friction
The administrative cost of keeping a decision she already made. Comedy works here and almost nowhere else in telehealth.
Switching Is Not Quitting
Reframes leaving the category as changing formulation. Retention angle running on acquisition.
Total Cost Disclosure
The whole number, consultation and ongoing fee included, before she enters a card.
Formats We Produce
What gets birth control ads rejected.
What We Review
Every script, claim, and visual reviewed against FDA, FTC, and platform policies before delivery.
- Reproductive health ads must be targeted to adults, and the standard is worth confirming per account
- Focus that reads as sexual pleasure rather than health and wellness
- A from price presented as if it were the total
- Effectiveness or pregnancy prevention claims without substantiation
- Claims about competing methods or products
- Testimonials without disclosure
READY TO BUILD CREATIVE THAT CONVERTS?
Book a 30-minute strategy call. We'll show you exactly what a complete creative testing architecture looks like for your vertical.
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