Ad Creative for Anti-Aging and Prescription Skin Brands
We build ad creative for prescription skin and anti-aging telehealth brands. Tretinoin, retinoids, and dermatology creative built around the weeks where most patients quit.
Two things decide performance here and neither is the offer. The first is the adjustment period, where the signal that treatment is working looks identical to the signal that it is failing, and where most people quit. The second is an identity objection: a large cohort wants prescription strength results and does not want to become someone who has had work done. Almost no creative in the category addresses either. Cosmetic advertising also carries its own restrictions on transformation imagery and appearance claims, separate from prescription rules.
Proven approaches.
The Adjustment Window
Names the hard weeks before she starts, so she can recognise them. Expectation setting as a retention mechanism.
Prescription Versus Shelf
The conversion chain, explained. A mechanism story that does its own selling.
Not Yet Injectables
The step before the appointment, for the cohort that wants results without the identity. Never disparages injectables.
Honest Timeframe
Measures in months rather than weeks, and wins on the contrast with everything else in the feed.
Formats We Produce
What gets anti-aging ads rejected.
What We Review
Every script, claim, and visual reviewed against FDA, FTC, and platform policies before delivery.
- Before and after transformation imagery on cosmetic products
- Statements of inferiority about appearance
- Result or timeline claims without substantiation
- Blurring the line between a cosmetic claim and a drug claim
- Skin whitening or bleaching claims
- Testimonials without disclosure
READY TO BUILD CREATIVE THAT CONVERTS?
Book a 30-minute strategy call. We'll show you exactly what a complete creative testing architecture looks like for your vertical.
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