ED treatment: ad compliance rules and checker

Rules that matter for ED treatment ads

  • Focus on health and medical treatment; no pleasure or performance claims; 18+ targeting.

    Sexual and reproductive health ads must target 18+ and focus on health and medical efficacy, not sexual pleasure or enhancement. Prescription products also follow the Drugs and Pharmaceuticals policy.

    Policy source

  • Never say or imply the viewer has ED.

    Ads must not assert or imply personal attributes of the viewer, including medical conditions, mental health, age or financial status. 'You' is allowed when it does not reference a personal attribute.

    Policy source

  • Naming sildenafil or tadalafil requires LegitScript certification and Meta authorization.

    Ads promoting prescription drugs require active LegitScript certification (telehealth providers and online pharmacies) plus Meta authorization, and may only target eligible countries (US, Canada, New Zealand).

    Policy source

  • No onset times or duration claims without evidence from the client.

    Health benefit or safety claims need competent and reliable scientific evidence, generally randomized controlled human clinical testing. Testimonials and expert endorsements do not replace substantiation.

    Policy source

Check your ad copy

Set to this category. Flagged lines show the rule and its source; fewer flags means less risk of a closer review, not approval.

Up to 6,000 characters per ad. To check several ads, separate them with a line containing only ---. Up to 50 ads. Checked in your browser; nothing is stored.

Paste copy to see the risk of review, line by line.

This is general information about platform policies, not legal advice. Check the current policy before you run ads.

When an ad or an ad account is restricted

Prescription categories get more rejections than most, so plan for review before launch. Meta says its ad review system is designed to review all ads before they go live and relies primarily on automated technology, and that "both machines and people make mistakes." It uses a warning-based system for repeated or egregious violations of its Advertising Standards, and you can appeal a warning by requesting a review of the rejected ads that led to it.

If a Meta ad account is restricted, only an admin on the account can request a review. Meta says the review is typically completed in 48 hours, that the decision is final once it is done, and that ads running before the restriction are not restarted automatically.

TikTok says most ads are reviewed within 24 hours, though some take longer. Its Account Health status updates daily, and a Restricted status means some features are limited because of persistent violations.

Google suspends accounts without prior warning for the violations it calls egregious, including unauthorized pharmacies. For its Prescription drug services policy, it says it will issue a warning at least 7 days before suspending an account.

Sources: Meta: About the enforcement of Meta Advertising Standards, Meta: About ad account status in Business Support Home, Meta: Request a review for a restricted advertising account, TikTok: Ad Review FAQs, TikTok: About Account Health in TikTok Ads Manager, Google Ads: Healthcare and medicines policy, Google Ads: Prescription drug services policy, checked 3 November 2026.

Common questions

Can you advertise ED medication on Facebook?

Meta allows sexual and reproductive health ads for people 18 or older when the focus is health and the medical efficacy of the product or service, not sexual pleasure or enhancement, and it lists "Prevention of erectile dysfunction" among them. Prescription products fall under Meta's Drugs and Pharmaceuticals policy, which requires telehealth providers and online pharmacies to be actively certified with LegitScript, to have Meta's authorization, and to target only people 18 or older in the United States, Canada or New Zealand. See ED Facebook ads.

Can you advertise ED medication on TikTok?

TikTok's US healthcare table does not name erectile dysfunction treatments. Its general prescription medicine row says such ads may be allowed if the advertiser provides proof of approval and certification from the appropriate regulator, such as the FDA, and restricts the ads to people 18 or older. Its US condoms and lubricants row adds that those ads must not focus on sexual pleasure or be overtly sexual.

Can you advertise ED medication on YouTube?

YouTube ads run through Google Ads. Google's healthcare policy does not name erectile dysfunction treatments. Its general rule restricts online prescribing services: in the United States, telemedicine providers need LegitScript's Healthcare Merchant Certification and Google certification, and prescription drug terms are restricted in ads, landing pages and keywords. Advertisers of prescription drug services must be approved by Google Ads to bid on keywords containing prescription drug terms.

Can an ED ad imply the viewer has a condition?

No. Meta's Personal Attributes policy says ads must not contain content that asserts or implies personal attributes, including physical or mental health and medical conditions. Meta allows "New diabetes treatment available" and rejects "Do you have diabetes?", and the same rule applies to ED copy.

Sources

  1. Meta: Health and Wellness ad policy (checked 3 November 2026)
  2. Meta: Drugs and Pharmaceuticals ad policy (checked 3 November 2026)
  3. Meta: About Meta's Prescription Drugs advertising policy (checked 3 November 2026)
  4. TikTok: Healthcare and Pharmaceuticals ad policy (checked 3 November 2026)
  5. Google Ads: Healthcare and medicines policy (checked 3 November 2026)
  6. Google Ads: Prescription drug services policy (checked 3 November 2026)
  7. Meta: Privacy Violations and Personal Attributes (checked 3 November 2026)

Last reviewed . Platform policies change often; we re-check this page every quarter.

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