ED treatment: ad angles by awareness stage

Blood flow, explained

Stage:

Unaware

Core desire:

Understand the cause

Mechanism:

Providers ask about blood pressure and heart health during an ED review.

Objection:

It's all in my head

Hook:

An ED review includes questions about heart health and blood pressure.

Myths men believe

Stage:

Unaware

Core desire:

Clear facts

Mechanism:

Category education.

Objection:

Only old men get it

Hook:

Three things most men get wrong about ED.

A health signal

Stage:

Problem aware

Core desire:

Take health seriously

Mechanism:

Providers ask about blood pressure and heart health during an ED review.

Objection:

It's just age

Hook:

An ED review is a health check, not only a prescription.

The partner's view

Stage:

Problem aware

Core desire:

Support a partner

Mechanism:

Process facts only.

Objection:

She doesn't care

Hook:

My wife was the one who found the online ED option. I just filled it out.

Gas station pills

Stage:

Problem aware

Core desire:

Something that is actually reviewed

Mechanism:

Supplements sold at counters are not reviewed by a provider for you.

Objection:

I'll just try something from the store first

Hook:

I spent a year on gas station pills before anyone asked about my blood pressure.

No waiting room

Stage:

Solution aware

Core desire:

Privacy

Mechanism:

An online intake reviewed by a licensed provider.

Objection:

I can't face a doctor in person

Hook:

I did the whole ED intake in my car in the parking lot at work.

Not for everyone

Stage:

Solution aware

Core desire:

Safety

Mechanism:

A provider checks medications like nitrates that don't mix with ED treatment.

Objection:

They'll prescribe anything

Hook:

Some men get told no on an ED intake. Here's the main reason.

Supplements vs prescription

Stage:

Solution aware

Core desire:

Something that is reviewed

Mechanism:

Prescription treatment is reviewed by a licensed provider; supplements are not required to be.

Objection:

Gas station pills are the same

Hook:

Gas station ED pills aren't reviewed by anyone. Prescription treatment is.

What the intake asks

Stage:

Product aware

Core desire:

Know before starting

Mechanism:

Health history, medications, blood pressure.

Objection:

I don't know what they'll ask

Hook:

Here's every question on an online ED intake.

Chewable vs pill

Stage:

Product aware

Core desire:

Choice of format

Mechanism:

Different formats a provider can prescribe your formats.

Objection:

Pills are a hassle

Hook:

ED treatment doesn't only come as a pill anymore.

Talk to a provider by message

Stage:

Product aware

Core desire:

Ask questions privately

Mechanism:

Message-based follow-up. (if offered)

Objection:

I'll have questions after

Hook:

ED questions, answered by a provider over message.

Discreet delivery

Stage:

Most aware

Core desire:

Privacy at home

Mechanism:

Plain packaging, no brand on the outside. (if offered)

Objection:

My roommate will see it

Hook:

ED treatment that arrives in a plain box with nothing on the outside.

Price per dose

Stage:

Most aware

Core desire:

Value

Mechanism:

your price per dose.

Objection:

It's expensive

Hook:

ED treatment pricing, per dose, with the provider review included.