Hair loss treatment: ad angles by awareness stage

The photo you got tagged in

Stage:

Unaware

Core desire:

Act early

Mechanism:

A provider can review hair thinning at any stage.

Objection:

It's not that bad

Hook:

Hair loss usually shows up in photos before it shows up in the mirror.

Myths from barbershops

Stage:

Unaware

Core desire:

Clear facts

Mechanism:

Category education.

Objection:

Hats cause it

Hook:

Three hair loss myths I heard at the barbershop.

Shampoo isn't treatment

Stage:

Problem aware

Core desire:

Stop wasting money

Mechanism:

A provider can explain how shampoo and prescription options differ.

Objection:

Shampoo is enough

Hook:

Hair loss shampoo and hair loss treatment are not the same thing.

Timing matters

Stage:

Problem aware

Core desire:

Don't wait

Mechanism:

A provider reviews how far hair loss has progressed before suggesting options.

Objection:

I'll deal with it later

Hook:

With hair loss, timing matters more than most people think.

For women too

Stage:

Problem aware

Core desire:

Be included

Mechanism:

Providers treat female pattern hair thinning. (if offered)

Objection:

This is a men's thing

Hook:

Hair thinning in women is common, and most ads ignore it.

Hats are not a plan

Stage:

Problem aware

Core desire:

Stop hiding

Mechanism:

Process facts only.

Objection:

I'll just wear hats

Hook:

I bought four new hats last year before I looked into hair loss treatment.

The online visit

Stage:

Solution aware

Core desire:

Convenience

Mechanism:

Photos and an intake, reviewed by a licensed provider.

Objection:

I need a dermatologist appointment

Hook:

I did my hair loss consult with three photos and a short form.

Questions to ask

Stage:

Solution aware

Core desire:

Choose safely

Mechanism:

Licensed provider, licensed pharmacy.

Objection:

Every site is the same

Hook:

Three questions to ask any online hair loss provider.

Side effects, said plainly

Stage:

Product aware

Core desire:

Know the risk

Mechanism:

A provider reviews history before prescribing your side-effect list.

Objection:

I'm scared of side effects

Hook:

Hair loss treatment side effects are real for some men. Here's how a provider decides.

Topical or oral

Stage:

Product aware

Core desire:

Choice

Mechanism:

Formats a provider can prescribe your formats.

Objection:

I don't want a pill

Hook:

Hair loss treatment comes in more than one form now.

What a provider looks at

Stage:

Product aware

Core desire:

Understand the review

Mechanism:

Pattern, history, family history.

Objection:

They don't really look

Hook:

Here's what a provider actually checks in a hair loss photo.

Price per month

Stage:

Most aware

Core desire:

Value

Mechanism:

your price including provider. (if offered)

Objection:

It's expensive

Hook:

Hair loss treatment pricing, provider included, in one number.

Refills on autopilot

Stage:

Most aware

Core desire:

One less thing to remember

Mechanism:

Monthly refills ship automatically once prescribed.

Objection:

I'll forget to reorder

Hook:

The refill shows up before I remember to order it.