Online therapy and psychiatry: ad angles by awareness stage

Therapy vs psychiatry

Stage:

Unaware

Core desire:

Understand options

Mechanism:

Therapists talk; psychiatric providers can evaluate and prescribe.

Objection:

They're the same thing

Hook:

Therapy and psychiatry are different. Here's the short version.

Therapy myths

Stage:

Unaware

Core desire:

Clear facts

Mechanism:

Category education.

Objection:

Therapy is only for a crisis

Hook:

Three things people believe about therapy that aren't true.

Sunday-night dread

Stage:

Problem aware

Core desire:

A calmer week

Mechanism:

A therapist can help you work through recurring stress.

Objection:

Everyone feels like this

Hook:

Every Sunday night I start thinking about Monday.

The waitlist

Stage:

Problem aware

Core desire:

Start now

Mechanism:

Online matching instead of a long local waitlist your timing.

Objection:

There's a waitlist anyway

Hook:

I spent three months on a therapist waitlist.

Feeling stuck

Stage:

Problem aware

Core desire:

Movement

Mechanism:

Matching with a therapist who fits what you want to work on.

Objection:

I don't know where to start

Hook:

Feeling stuck is a good enough reason to start.

Switch anytime

Stage:

Solution aware

Core desire:

Freedom to change

Mechanism:

Change therapists without starting over. (if offered)

Objection:

I'll be stuck

Hook:

You can switch online therapists without starting from zero.

From your couch

Stage:

Solution aware

Core desire:

Comfort

Mechanism:

Video, phone or message sessions your formats.

Objection:

I can't go to an office

Hook:

My therapy room is the couch I already sit on.

Questions to ask

Stage:

Solution aware

Core desire:

Choose well

Mechanism:

Licensing, matching, cancellation policy.

Objection:

I can't compare services

Hook:

Four questions to ask before booking online therapy.

How matching works

Stage:

Product aware

Core desire:

Find the right person

Mechanism:

Answer a short questionnaire, then get matched your matching details.

Objection:

I'll get a random therapist

Hook:

Here's how online therapy matching works, step by step.

The first session

Stage:

Product aware

Core desire:

Know what to expect

Mechanism:

What a first session covers your details.

Objection:

I don't know what happens

Hook:

What actually happens in a first online therapy session.

Licensed, every one

Stage:

Product aware

Core desire:

Trust

Mechanism:

Licensed clinicians only. (if offered)

Objection:

Online means unqualified

Hook:

Every online therapist should be licensed. Here's how to check.

Privacy

Stage:

Product aware

Core desire:

Confidentiality

Mechanism:

your privacy details.

Objection:

Someone will find out

Hook:

Who sees what you say in online therapy is a fair question. Here's the answer.

Price, said plainly

Stage:

Most aware

Core desire:

Value

Mechanism:

your price or insurance. (if offered)

Objection:

Therapy is too expensive

Hook:

Online therapy pricing, with and without insurance.

Evening and weekend times

Stage:

Most aware

Core desire:

Fit a schedule

Mechanism:

Session times outside work hours. (if offered)

Objection:

I can't take time off

Hook:

I book my therapy sessions after my kids are asleep.

Booking took five minutes

Stage:

Most aware

Core desire:

Ease

Mechanism:

Process facts.

Objection:

It takes forever

Hook:

Booking my first therapy session took less time than ordering lunch.