Conversion rate optimization for telehealth brands

A CRO agency looks at the steps a visitor takes after clicking an ad and finds the ones that lose people. It then suggests or tests changes to those steps. The conversion rate is the share of visitors who finish the step that matters, such as an intake form or a checkout.

Our funnel and CRO analysis covers three parts of the funnel:

• The landing page: what it says, whether it matches the ad, and whether the next step is clear.
• The offer: what the patient gets, and how it is presented.
• The checkout or intake flow: the steps between the landing page and the completed order or visit.

The funnel and CRO analysis includes three deliverables:

• A landing page audit.
• A funnel drop-off analysis.
• An A/B test plan.

Telehealth funnels are longer than most. A patient may answer a medical intake, wait for a provider and then pay, all before the brand counts a sale. Each of those steps can lose people.

The rules also reach the landing page.

Meta says its review can cover an ad's images, video, text and targeting as well as its landing page, and that the products and services in an ad must match those on the landing page. Source: Meta's Advertising Standards, checked on 2 November 2026.

TikTok says an ad can be rejected when its landing page shows prohibited products or when the ad does not match the products or services on the landing page. Source: TikTok's Ad Review FAQs, checked on 2 November 2026.

A landing page that promises more than the ad, or shows a different product, risks the ad as well as the conversion.

We do the funnel analysis alongside the ads, not as a separate project. The analysis tells us what the ad can promise, and the ads tell us which angles bring in patients who finish the funnel. When both point the same way, the next batch is built on that angle.

Each batch is one angle made into 10 ads: 5 videos and 5 statics, tested in one ad set. When an angle wins on clicks but loses at intake, the gap is usually between what the ad says and what the page delivers.

A healthcare landing page has to explain a medical service plainly and stay inside the same rules as the ad. It should say what the patient gets, who the provider is, what happens next and what it costs to start, without claims the brand cannot support.

The FTC's health products guidance says health claims need competent and reliable scientific evidence, and that a testimonial showing results that are not typical is likely deceptive even with a "results not typical" line. Source: FTC Health Products Compliance Guidance, checked on 29 October 2026.

The FDA says compounded drugs are not approved by the FDA, and lists calling a compounded drug approved by the FDA, a generic, or the same as an approved drug among the false or misleading claims telehealth companies should not make. Source: FDA: What telehealth companies should know when promoting compounded drugs, checked on 2 November 2026.

On Growth, Full Creative and Scale, we make the creative and your team runs the ad account. On Performance Partner, for proven brands and proven offers spending at least $500K a month on ads, with room to scale past $2.5M a month, we make the creative and run the media buy. There is no money up front, and we work on a pure performance basis.

See our performance marketing agency page for how the creative, the accounts and the funnel fit together.

1. 1

   Call and account review

   We look at your ad account and your vertical, and agree how many batches you need.

2. 2

   Angles

   We research and write one angle for each batch.

3. 3

   First batch in 72 hours

   Your first batch arrives within 72 hours of signing. After that, batches arrive on a rolling basis: every 3 days on Growth, every day on Full Creative, and 3 or more a day on Scale.

4. 4

   Built from winners

   We read the results and build the next batches from the angles and formats that won. Ads that win get new versions in the next batch.

Your first batch arrives within 72 hours of signing. After that, batches arrive on a rolling basis.

Every video is reviewed for compliance. Platform certification, such as LegitScript, and legal sign-off stay with your brand and your counsel. We make the creative to fit the rules you work under.

Meta does not allow ads that assert or imply a person's personal attributes, including physical or mental health and medical conditions. Its own examples allow "New diabetes treatment available" and reject "Do you have diabetes?" Source: Meta's Personal Attributes ad policy, checked on 2 November 2026.

The full rules, each linked to the platform page it comes from, are on our Meta health ad policy, Google health ad policy and LegitScript certification pages.

Our free telehealth funnel calculator shows how a change at each step changes the cost of a patient.

• The healthcare advertising agency page lists what we do and what we do not do, in one table.
• The ad formats page shows every video format with example clips.
• The answers section has short answers to the questions telehealth teams ask about agencies, formats and platform rules.