What is DTC healthcare marketing?

• Ads that find patients, mostly on Meta and TikTok.
• A landing page and an intake or checkout flow that turn a click into a visit or an order.
• Constant new creative, because ads in busy categories tire quickly.
• Health ad rules on every ad and landing page.

Meta says its review can cover an ad's images, video, text and targeting as well as its landing page, and that the products and services in an ad must match those on the landing page. Source: Meta's Advertising Standards, checked on 2 November 2026.

Telehealth Media makes the ads and analyses funnels and landing pages for conversion, and on Performance Partner also runs the ad accounts on Meta and TikTok, for telehealth brands only. See healthcare marketing for DTC brands.

The FDA says the same statute and regulations apply to a prescription drug advertisement whatever audience it targets. Those advertisements cannot be false or misleading or omit material facts, and they must present a fair balance between effectiveness and risk information. Source: FDA: OPDP Frequently Asked Questions, checked on 3 November 2026.

For broadcast advertisements, the FDA says the product's most important risk-related information must be in the audio, or the audio and visual, parts of the ad. Source: FDA: OPDP Frequently Asked Questions, checked on 3 November 2026. More on the healthcare marketing agency page.

The FTC says federal law requires an ad to be truthful, not misleading and, when appropriate, backed by scientific evidence, and that it applies the same standards no matter where an ad appears. Source: FTC: Truth In Advertising, checked on 3 November 2026.

For health-related products, that means substantiation in the form of competent and reliable scientific evidence. Source: FTC Health Products Compliance Guidance, checked on 3 November 2026. Our performance marketing page covers how claims are checked before launch.

Meta has a health and wellness category for data sources associated with medical conditions, specific health statuses or provider and patient relationships; its examples include a telemedicine platform and a pharmacy. Source: Meta: About data source categories in Meta Events Manager, checked on 3 November 2026. Meta says this category restricts the sharing of specific mid and lower funnel events. Source: Meta: Understand data sharing restrictions based on data source categories, checked on 3 November 2026.

HHS says tracking technologies on a regulated entity's user-authenticated webpages generally have access to PHI. Source: HHS: Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates, checked on 3 November 2026. Our healthcare Facebook ads page covers the ad side.