What should a healthcare brand look for in a UGC agency?

A creator talking about a prescription treatment touches prescription drug rules, testimonial rules and personal attribute rules in one sentence.

Under the FTC's endorsement guidance, a creator who has not used a product cannot describe results as their own, and paid endorsements need a clear disclosure. Source: FTC: Endorsements, Influencers, and Reviews, checked on 29 October 2026.

Meta does not allow ads that assert or imply a person's personal attributes, including physical or mental health and medical conditions. Its own examples allow "New diabetes treatment available" and reject "Do you have diabetes?" Source: Meta's Personal Attributes ad policy, checked on 2 November 2026.

You get finished ads, not raw clips. Each batch is one angle made into 10 ads: the UGC video is one of 5 video formats for that angle, next to formats such as a street interview, a podcast cut or a whiteboard explainer, plus 5 statics.

Scripts are written inside the platform rules from the first draft, and every video is reviewed for compliance. That review does not replace your legal sign-off. Our UGC agency page covers creator releases, casting and the questions to ask any UGC agency.

The FTC says a company that pays and directs influencers needs reasonable programs in place to train and monitor them, as an advertiser does. Source: FTC's Endorsement Guides: What People Are Asking, checked on 3 November 2026.

It also says employees of an ad agency or public relations firm have a connection to the advertiser that should be disclosed in all social media posts. Source: FTC's Endorsement Guides: What People Are Asking, checked on 3 November 2026.

Health brands also need the creator to avoid health claims and to disclose the paid relationship. Our AI UGC page covers how this works for people made with AI.

When an ad shows results that are better than typical, the FTC says to clearly and conspicuously disclose the generally expected performance in the circumstances shown. Statements like "Results not typical" or "Individual results may vary" do not change that. Source: FTC's Endorsement Guides: What People Are Asking, checked on 3 November 2026.

Never ask a creator to describe results they did not have. The performance marketing agency page covers how we test creative.