Creative, accounts and funnel

Performance marketing agency for telehealth

Telehealth Media makes paid social ads, video and static, for telehealth brands. We also analyse funnels and landing pages for conversion, and on Performance Partner we buy the media and run the ad accounts. The ads run on Meta, which covers Facebook and Instagram, and on TikTok.

Performance marketing is paid advertising judged by what it produces: booked visits, sign-ups, orders. For a telehealth brand it is three jobs done together: the ad creative, the ad accounts and the funnel after the click. This page explains how we do all three.

Telehealth Media works only with telehealth brands.

What a performance marketing agency does

A performance marketing agency is paid on, or judged on, results rather than on hours or deliverables. The work usually includes making ads, running them on paid platforms and improving the pages they send people to.

Many agencies do one of those jobs and hand the rest to someone else. The trouble is that the three depend on each other. A strong ad sent to a weak page loses patients. A strong page with tired ads gets no traffic. An account run without new creative stalls.

Creative, accounts and funnel together

The three parts of performance marketing for telehealth
PartWhat it coversHow we do it
CreativeThe ads people seeBatches: one angle made into 10 ads, 5 videos and 5 statics, every video reviewed for compliance
Ad accountsCampaigns, budgets, audiences, launchesOn Performance Partner, we run the ad accounts on Meta and TikTok
Funnel and CROThe landing page, the offer, the checkout or intake flowWe analyse funnels and landing pages for conversion

The parts feed each other. Results from the account decide the next batch. The funnel analysis decides what the ad should promise, so the page can keep that promise.

Performance Partner

On Performance Partner, for proven brands and proven offers spending at least $500K a month on ads, with room to scale past $2.5M a month, we make the creative and run the media buy. There is no money up front, and we work on a pure performance basis.

It is only for brands that meet the spend minimum. Book a call to see if your brand qualifies.

Paid social for telehealth

Paid social means paid ads on social platforms. We run on Meta, which covers Facebook and Instagram, and on TikTok. Our paid social agency page covers the creative side of paid social in more detail.

Meta lets online pharmacies and telehealth providers promote prescription drugs only if they are actively certified with LegitScript, have authorization from Meta, and target people 18 or older in the United States, Canada or New Zealand, in the countries where they are certified. Source: Meta's Drugs and Pharmaceuticals ad policy, checked on 2 November 2026.

TikTok lists prescription drugs among the products it does not allow in ads, then allows them in the United States and Canada when the drug is approved by the regional regulator, the ad has no misleading claims, and the ad is restricted to people 18 or older. Source: TikTok's Dangerous Products or Services ad policy, checked on 2 November 2026.

How a batch works

  1. 1

    Call and account review

    We look at your ad account and your vertical, and agree how many batches you need.

  2. 2

    Angles

    We research and write one angle for each batch.

  3. 3

    First batch in 72 hours

    Your first batch arrives within 72 hours of signing. After that, batches arrive on a rolling basis: every 3 days on Growth, every day on Full Creative, and 3 or more a day on Scale.

  4. 4

    Built from winners

    We read the results and build the next batches from the angles and formats that won. Ads that win get new versions in the next batch.

Your first batch arrives within 72 hours of signing. After that, batches arrive on a rolling basis.

We onboard 3 new brands a month.

What we do not do

We work on paid social. We do not build websites, do SEO, run search ads or handle PR. If your main channels are search, TV or print, a full-service agency is a better fit. Our media buying agency page covers how the media buy works on Performance Partner.

Compliance across the funnel

Every video is reviewed for compliance. Platform certification, such as LegitScript, and legal sign-off stay with your brand and your counsel. We make the creative to fit the rules you work under.

Meta says its review can cover an ad's images, video, text and targeting as well as its landing page, and that the products and services in an ad must match those on the landing page. Source: Meta's Advertising Standards, checked on 2 November 2026.

TikTok says an ad can be rejected when its landing page shows prohibited products or when the ad does not match the products or services on the landing page. Source: TikTok's Ad Review FAQs, checked on 2 November 2026.

The full rules, each linked to the platform page it comes from, are on our Meta health ad policy, Google health ad policy and LegitScript certification pages.

Where to go next

  • The healthcare advertising agency page lists what we do and what we do not do, in one table.
  • The ad formats page shows every video format with example clips.
  • The answers section has short answers to the questions telehealth teams ask about agencies, formats and platform rules.

Formats in a batch

Short example cuts, filmed and animated, from several verticals. Each clip links to its vertical page.

How a batch works

A batch is one angle made into 10 ads: 5 videos in 5 different formats and 5 statics. The whole batch goes into one ad set. Each video has one hook, so you test formats of the same angle instead of hook versions of the same video. Every video is reviewed for compliance. The next batch is a different angle.

Example batch · Formats across categories

1 ad set

5 videos

  • Note-card confession
  • Claymation
  • Snapchat POV
  • Podcast confession
  • Paperwork skit

5 statics

  • Spec concept static ad for Halvard, a made-up ed treatment brand. Headline: Being a guy who googles ED at 2am
    Unaware
    ED · Two-panel line drawing
  • Spec concept static ad for Cellvane, a made-up peptides and longevity brand. Headline: HELLO, PEPTIDE FORUMS!
    Problem aware
    Peptides · Typewriter open letter
  • Spec concept static ad for Ovelle, a made-up hrt and menopause brand. Headline: Not everyone should take hormones.
    Solution aware
    HRT · Minimal premium statement
  • Spec concept static ad for Veradine, a made-up anti-aging, skin and online dermatology brand. Headline: THE ONLY BOTTLE WITH MY NAME ON IT.
    Product aware
    Skin · Box with product + sticky note
  • Spec concept static ad for Quillen Labs, a made-up at-home blood testing brand. Headline: YOUR BLOOD TEST,
    Most aware
    Blood testing · 'Your new favorite' product + button

The brands in the statics are made up by Telehealth Media to show formats. They are not real companies. See the monthly packages.

By vertical

Every vertical page covers the angles, hooks and platform rules for its category.

Short answers

Questions

What is a performance marketing agency?

An agency judged on results, such as booked visits, sign-ups or orders, rather than on hours. For a telehealth brand, the work covers the ad creative, running the ad accounts and improving the funnel after the click.

Is a paid social agency the same as a performance marketing agency?

A paid social agency works on social platforms. Performance marketing is judged on results and can include any paid channel. Telehealth Media does performance marketing on paid social: Meta and TikTok.

What is Performance Partner?

It is for proven brands and proven offers spending at least $500K a month on ads, with room to scale past $2.5M a month. There is no money up front. We make the creative, run the media buy and work on a pure performance basis. Book a call to see if your brand qualifies.

Which package fits my brand?

Growth is for brands spending up to $50K a month on ads. Full Creative is for $50K to $250K a month. Scale is for $250K+ a month. Performance Partner is for proven brands spending $500K+ a month.

Can I leave?

Yes. If it is not working after the first month, you can leave.

How much does it cost?

Pricing is shared on the call. Packages are set by how many batches you get a month and by your monthly ad spend, and we do not publish fees.

This is general information about platform policies, not legal advice. Check the current policy before you run ads. Policies on this page were checked on 2 November 2026, except the FTC pages, checked on 29 October 2026.

Ready for your first batch?

Book a call