ED treatment: 14 example statics

How this batch was built

Each static starts from one angle on the ED treatment angles page and one awareness stage. The stage decides what the viewer already knows; the angle decides the desire and the objection the ad answers; the format decides how it looks in the feed. Halvard is a made-up spec brand, so nothing here is a real offer.

• ED-ST-01: a search box overlay static for the unaware stage, running the “Myths men believe” angle, written for the desire “clear facts” and the objection “Only old men get it”.
• ED-ST-02: a two-panel line drawing static for the unaware stage, running the “Myths men believe” angle, written for the desire “clear facts” and the objection “Only old men get it”.
• ED-ST-04: a 'why have this / when you could have this' static for the problem aware stage, running the “Gas station pills” angle, written for the desire “something that is actually reviewed” and the objection “I'll just try something from the store first”.
• ED-ST-05: a 'what he thinks / what she sees' rows static for the problem aware stage, running the “The partner's view” angle, written for the desire “support a partner” and the objection “She doesn't care”.
• ED-ST-06: a 'i wasted my money' over shop aisle static for the problem aware stage, running the “Gas station pills” angle, written for the desire “something that is actually reviewed” and the objection “I'll just try something from the store first”.
• ED-ST-07: a two-column product comparison static for the solution aware stage, running the “No waiting room” angle, written for the desire “privacy” and the objection “I can't face a doctor in person”.
• ED-ST-08: a frosted card list static for the solution aware stage, running the “No waiting room” angle, written for the desire “privacy” and the objection “I can't face a doctor in person”.
• ED-ST-09: a bold headline + hand pouring tin static for the solution aware stage, running the “No waiting room” angle, written for the desire “privacy” and the objection “I can't face a doctor in person”.
• ED-ST-10: a two option panel static for the product aware stage, running the “Chewable vs pill” angle, written for the desire “choice of format” and the objection “Pills are a hassle”.
• ED-ST-11: a stacked label chips over photo static for the product aware stage, running the “What the intake asks” angle, written for the desire “know before starting” and the objection “I don't know what they'll ask”.
• ED-ST-12: a story reply dm screenshot static for the product aware stage, running the “Talk to a provider by message” angle, written for the desire “ask questions privately” and the objection “I'll have questions after”.
• ED-ST-13: a open box flat lay + sticky note static for the most aware stage, running the “Discreet delivery” angle, written for the desire “privacy at home” and the objection “My roommate will see it”.
• ED-ST-14: a editorial 'we're open' with hours block static for the most aware stage, running the “Discreet delivery” angle, written for the desire “privacy at home” and the objection “My roommate will see it”.
• ED-ST-15: a quote banner over product static for the most aware stage, running the “Discreet delivery” angle, written for the desire “privacy at home” and the objection “My roommate will see it”.