Hair loss treatment: 15 example statics

How this batch was built

Each static starts from one angle on the Hair loss treatment angles page and one awareness stage. The stage decides what the viewer already knows; the angle decides the desire and the objection the ad answers; the format decides how it looks in the feed. Follara is a made-up spec brand, so nothing here is a real offer.

• HAIR-LOSS-ST-01: a quote card static for the unaware stage, running the “The photo you got tagged in” angle, written for the desire “act early” and the objection “It's not that bad”.
• HAIR-LOSS-ST-02: a emoji equation static for the unaware stage, running the “The photo you got tagged in” angle, written for the desire “act early” and the objection “It's not that bad”.
• HAIR-LOSS-ST-03: a big numbers static for the unaware stage, running the “The photo you got tagged in” angle, written for the desire “act early” and the objection “It's not that bad”.
• HAIR-LOSS-ST-04: a comparison table static for the problem aware stage, running the “Shampoo isn't treatment” angle, written for the desire “stop wasting money” and the objection “Shampoo is enough”.
• HAIR-LOSS-ST-05: a strikethrough list + product static for the problem aware stage, running the “Shampoo isn't treatment” angle, written for the desire “stop wasting money” and the objection “Shampoo is enough”.
• HAIR-LOSS-ST-06: a product vs alternative with witty arrow callouts static for the problem aware stage, running the “Hats are not a plan” angle, written for the desire “stop hiding” and the objection “I'll just wear hats”.
• HAIR-LOSS-ST-07: a headline block + chat bubbles over photo static for the solution aware stage, running the “The online visit” angle, written for the desire “convenience” and the objection “I need a dermatologist appointment”.
• HAIR-LOSS-ST-08: a 'it's time to break up with' headline + product row static for the solution aware stage, running the “The online visit” angle, written for the desire “convenience” and the objection “I need a dermatologist appointment”.
• HAIR-LOSS-ST-09: a product split down the middle with labels static for the solution aware stage, running the “Questions to ask” angle, written for the desire “choose safely” and the objection “Every site is the same”.
• HAIR-LOSS-ST-10: a day-of-week carousel static for the product aware stage, running the “Topical or oral” angle, written for the desire “choice” and the objection “I don't want a pill”.
• HAIR-LOSS-ST-11: a product held up + comment bubble static for the product aware stage, running the “What a provider looks at” angle, written for the desire “understand the review” and the objection “They don't really look”.
• HAIR-LOSS-ST-12: a 'me: / also me:' two panel static for the product aware stage, running the “Side effects, said plainly” angle, written for the desire “know the risk” and the objection “I'm scared of side effects”.
• HAIR-LOSS-ST-13: a mailer box + hand static for the most aware stage, running the “Refills on autopilot” angle, written for the desire “one less thing to remember” and the objection “I'll forget to reorder”.
• HAIR-LOSS-ST-14: a handwritten overlay + arrow on photo static for the most aware stage, running the “Refills on autopilot” angle, written for the desire “one less thing to remember” and the objection “I'll forget to reorder”.
• HAIR-LOSS-ST-15: a quote banner over product static for the most aware stage, running the “Refills on autopilot” angle, written for the desire “one less thing to remember” and the objection “I'll forget to reorder”.