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Creative volume calculator: how many ads you need a month
Enter monthly Meta spend, how much one winning ad can absorb, how long winners last and your hit rate to see how many new ads, and batches, you need each month.
Creative volume
Enter your numbers to see the result.
Free tool by Telehealth Media · telehealthmedia.com
A batch is one angle made into 10 ads: 5 videos and 5 statics. See the monthly packages.
How it works
Every ad tires. The more you spend, the more winning ads you need live at once, and the faster you need new ones to replace them. Only some new ads become winners.
- Winning ads live at once = monthly spend / (weekly spend one winner absorbs x 4.33)
- New winners needed per month = winners live x 4.33 / weeks a winner lasts
- New ads to test per month = new winners needed / hit rate (rounded up)
- Batches per month = new ads / 10 (rounded up)
The sensitivity table shows how the answer changes if your hit rate or the life of a winner turns out different. All inputs come from your own account.
Worked example
A brand spends 200,000 USD a month. One winning ad can absorb 5,000 USD a week, winners last 3 weeks, and 8 in 100 new ads become winners.
| Step | Calculation | Result |
|---|---|---|
| Winning ads live at once | 200,000 / (5,000 x 4.33) | 9.2 |
| New winners per month | 9.24 x 4.33 / 3 | 13.3 |
| New ads per month | 13.33 / 8%, rounded up | 167 |
| Batches per month | 167 / 10, rounded up | 17 |
These numbers illustrate the formula; enter your own.
Telehealth notes
- Telehealth ads often tire faster than retail ads, because the audience for one treatment is limited and sees the same competitors.
- Hit rate rises when new ads test genuinely new angles, not small edits of old ones. A batch tests one angle in 10 formats, so each batch is a real test of a new reason to buy.
- If you cannot make the number of ads the calculator shows, spend will stall or CPA will rise as old ads tire.
Questions
How many new ads should I make a month?
Enough to replace winners as they tire. The answer depends on spend, how much one winner can absorb, how long winners last and how many new ads become winners.
What is a batch?
One angle made into 10 ads: 5 videos in different formats and 5 statics, tested together in one ad set.
Are my numbers stored?
No. The calculation runs in your browser and nothing is sent to us.