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Meta ads forecast calculator: what a budget buys

Enter a daily budget and your own CPM, click-through rate, conversion rate and revenue per conversion to forecast a month of impressions, clicks, conversions, revenue, ROAS and CPA.

From your own account.

My numbers

Save your own numbers once and reuse them in every calculator. They stay in this browser; nothing is sent to us.

Which numbers are saved?
  • First-order revenue per patient (AOV): not saved
  • Medication / product cost per order (COGS): not saved
  • Clinician consult cost per patient: not saved
  • Pharmacy dispensing / fulfillment fee: not saved
  • Shipping per order: not saved
  • Payment processing: not saved
  • Refund + chargeback rate: not saved
  • Monthly churn: not saved
  • Patient acquisition cost (CAC): not saved
  • Monthly ad spend: not saved

Monthly forecast

Enter your numbers to see the result.

Free tool by Telehealth Media · telehealthmedia.com

How it works

How much Facebook ads cost depends on the auction, so no calculator can tell you the price. What it can do is show what a budget buys at the rates you have been seeing.

  • Monthly impressions = daily budget x 30 / CPM x 1,000
  • Link clicks = impressions x link CTR
  • Conversions = clicks x landing page conversion rate
  • Revenue = conversions x revenue per conversion
  • ROAS = revenue / (daily budget x 30)
  • CPA = (daily budget x 30) / conversions

The scenario table lets you fill a worse and a better case next to your base case, so you plan for a range instead of one number. There are no default rates: enter your own.

Worked example

A brand plans 1,000 USD a day at a 28 USD CPM, 1.1% link CTR, 4% conversion rate and 199 USD per conversion.

Worked example
StepCalculationResult
Impressions per month30,000 USD / 28 USD x 1,0001,071,429
Link clicks1,071,429 x 1.1%11,786
Conversions11,786 x 4%471.4
Revenue471.4 x 199 USD93,814.29 USD
ROAS93,814.29 / 30,0003.13x
CPA30,000 / 471.463.64 USD

These numbers illustrate the formula; enter your own.

Telehealth notes

  • In telehealth a "conversion" is often an intake start, not a patient. Forecast on the event you will optimize for, then apply your funnel rates to get patients.
  • Raising budget usually raises CPM and lowers conversion rate as you reach colder audiences. Use the low scenario for that.
  • Rates hold only while the ads are fresh. A budget increase without new creative tends to drift toward the low case.

Questions

How much do Facebook ads cost?

You set the budget; the auction sets the price of each impression. Use your own CPM and conversion rates to see what a budget buys.

Why do you not prefill CPM or CTR?

Because they vary widely by vertical, audience and creative, and an invented number would mislead. Your own recent results are the best guide.

Are my numbers stored?

No. The calculation runs in your browser and nothing is sent to us.