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CTR calculator: click-through rate
Enter clicks and impressions to get click-through rate, choose link clicks or all clicks, and paste rows from Ads Manager to rank several ads at once.
CTR
Enter your numbers to see the result.
Free tool by Telehealth Media · telehealthmedia.com
One ad per line: name, link clicks, impressions. Comma or tab separated. Stays in your browser.
How it works
Click-through rate is the share of impressions that turned into a click.
- CTR = clicks / impressions x 100
Meta reports two versions. Link CTR counts clicks that go to your landing page. CTR (all) counts every click on the ad, including likes, comments, profile taps and "see more". Link CTR is the one that relates to patients; CTR (all) mostly tells you the ad got attention.
Batch mode takes rows from an Ads Manager export: one ad per line with a name, clicks and impressions. It ranks the ads by CTR in your browser.
Worked example
An ad got 420 link clicks from 38,000 impressions.
| Step | Calculation | Result |
|---|---|---|
| Link CTR | 420 / 38,000 x 100 | 1.11% |
These numbers illustrate the formula; enter your own.
Telehealth notes
- A high CTR with a low intake start rate often means the ad promised something the landing page does not show. Check that the angle carries through.
- Clickbait gets clicks and rejections. Meta bans sensational health claims and promises of specific results in a set time without qualifiers.
- Compare CTR between formats on the same angle. If every format of one angle has low CTR, the angle is the problem, not the edit.
- Watch CTR over time on the same ad. A steady fall is a sign of creative fatigue.
Questions
What is the CTR formula?
CTR equals clicks divided by impressions, times 100.
Should I use link CTR or CTR (all)?
Use link CTR for decisions about patients and landing pages. CTR (all) includes clicks that never leave the platform.
What is a good CTR for telehealth ads?
It varies by vertical, format and audience. The useful comparison is against your own ads on the same audience, which batch mode makes easy.
Are pasted rows stored?
No. Batch mode parses the rows in your browser and nothing is sent to us.