Creative strategy
Outsourced creative strategist for telehealth brands
A creative strategist decides what your ads should say and how to test it. In a telehealth brand that job also means knowing which messages the platforms will accept.
Telehealth Media includes that work in every batch. We research and write one angle for each batch, make it into 10 ads, and build the next batches from what won.
Telehealth Media works only with telehealth brands.
What a creative strategist does
- Finds angles: specific reasons a specific patient would act, drawn from reviews, comments, sales calls and competitor ads.
- Turns each angle into briefs for scripts, formats and statics.
- Plans tests so each one answers a question: does this angle work, and in which format?
- Reads results with the media buyer and decides what to make next.
- Keeps a library of what won and what failed, so the team does not repeat old tests.
In-house strategist or outsourced strategy?
A good in-house strategist knows your brand deeply, but one person can only research and brief so many angles a month, and still needs a production team to make the ads.
Outsourcing strategy to the same team that makes the ads closes that gap: the person who writes the angle also sees it through filming, editing and review. Many brands keep an in-house lead to own the brand voice and work with us on volume.
Strategy inside a batch
- Angle: one reason to buy, written for one patient.
- Formats: 5 video formats chosen for that angle, each with one hook.
- Statics: 5 statics, often one for each awareness stage, from unaware to most aware.
- Review: every video reviewed for compliance.
- Next: the next batch is a different angle, informed by what won.
How a batch works
A batch is one angle made into 10 ads: 5 videos in 5 different formats and 5 statics. The whole batch goes into one ad set. Each video has one hook, so you test formats of the same angle instead of hook versions of the same video. Every video is reviewed for compliance. The next batch is a different angle.
Example batch · Formats across categories
1 ad set
5 videos
Note-card confession Claymation Snapchat POV Podcast confession Paperwork skit
5 statics
Unaware
HRT · Email inbox
Problem aware
Skin · Typewriter open letter
Solution aware
Blood testing · Phone UI over landscape
Product aware
TRT · Text letter on solid color
Most aware
Hair loss · Handwritten overlay + arrow on photo
The brands in the statics are spec concepts made by Telehealth Media, not real companies. See the monthly packages.
Formats a strategist can choose from
Spec concepts made to show the formats. They are not client ads.
UGC scene 
In-car POV 
Testimonial 
Street interview 
Podcast cut 
Whiteboard 
Claymation 
Split screen 
Founder voiceover 
Cinematic
Free tools for this
Further reading
- What does an ad creative agency for telehealth brands do?
- Who makes ad creative for OpenLoop or MD Integrations brands?
- Archetype, Angle, and Format System for Telehealth Creative
- Building a Creative Testing Architecture for Telehealth
- How to Brief a Creative Partner for Clean Testing
- 50 telehealth statics a month. All 50 in 72 hours.
Questions
Is creative strategy included, or extra?
Included. Every batch starts with one angle that we research and write, and the next batches are built from the angles and formats that won.
Every ad in our category says the same thing. How is a batch different?
Each batch starts from one angle: a specific reason a specific patient would act. The next batch is a different angle. Over a month you test many different reasons to buy, each in 5 video formats and 5 statics, instead of one message in many colors.
Is more ads just more of the same?
It can be, if every ad gives the same reason to buy. A batch is 10 different formats of one angle, and each batch is a different angle. The volume comes from new angles and new formats, not lookalike versions of one ad.
Our best ads stop working after a few weeks. Do batches fix that?
Batches are built for it. Ads usually fade because the audience has seen the same reason to buy too many times. Each batch is a new angle, so when an angle tires you replace it with a different reason to buy, not another cut of the same video.