Anti-aging, skin and online dermatology: ad compliance rules and checker

Rules that matter for Anti-aging, skin and online dermatology ads

  • No language implying the viewer looks old or unattractive.

    Weight loss, weight gain and cosmetic ads must not contain statements of inferiority about physical appearance: terms, descriptions or questions that are negative and attack an individual's appearance, body parts or hygiene.

    Policy source

  • Cosmetic before/after imagery is decided by the claim paired with it; check current Meta rules.

    Meta's Health and Wellness policy (change log entry 22 July 2026) bans close-ups that pinch fat on a body area, claims that results come from wearables alone, and clickbait such as promises of specific outcomes within a set timeframe without disclaimers or qualifiers. FTC rules on typical results still apply.

    Policy source

  • Naming tretinoin or other prescription ingredients requires LegitScript certification and Meta authorization.

    Ads promoting prescription drugs require active LegitScript certification (telehealth providers and online pharmacies) plus Meta authorization, and may only target eligible countries (US, Canada, New Zealand).

    Policy source

  • No 'clinically proven' or timeline claims without evidence.

    Health benefit or safety claims need competent and reliable scientific evidence, generally randomized controlled human clinical testing. Testimonials and expert endorsements do not replace substantiation.

    Policy source

Check your ad copy

Set to this category. Flagged lines show the rule and its source; fewer flags means less risk of a closer review, not approval.

Up to 6,000 characters per ad. To check several ads, separate them with a line containing only ---. Up to 50 ads. Checked in your browser; nothing is stored.

Paste copy to see the risk of review, line by line.

This is general information about platform policies, not legal advice. Check the current policy before you run ads.

When an ad or an ad account is restricted

Prescription categories get more rejections than most, so plan for review before launch. Meta says its ad review system is designed to review all ads before they go live and relies primarily on automated technology, and that "both machines and people make mistakes." It uses a warning-based system for repeated or egregious violations of its Advertising Standards, and you can appeal a warning by requesting a review of the rejected ads that led to it.

If a Meta ad account is restricted, only an admin on the account can request a review. Meta says the review is typically completed in 48 hours, that the decision is final once it is done, and that ads running before the restriction are not restarted automatically.

TikTok says most ads are reviewed within 24 hours, though some take longer. Its Account Health status updates daily, and a Restricted status means some features are limited because of persistent violations.

Google suspends accounts without prior warning for the violations it calls egregious, including unauthorized pharmacies. For its Prescription drug services policy, it says it will issue a warning at least 7 days before suspending an account.

Sources: Meta: About the enforcement of Meta Advertising Standards, Meta: About ad account status in Business Support Home, Meta: Request a review for a restricted advertising account, TikTok: Ad Review FAQs, TikTok: About Account Health in TikTok Ads Manager, Google Ads: Healthcare and medicines policy, Google Ads: Prescription drug services policy, checked 3 November 2026.

Common questions

Can you advertise skincare on Facebook?

Meta requires ads for cosmetic products and procedures to target people 18 or older, and lists non-permanent cosmetic and beauty products, such as creams and makeup, as exempt from that age rule. It allows before-and-after images for general cosmetic products, procedures and surgeries in ads targeted to people 18 or older. See skincare Facebook ads.

Can a skin ad mention age?

Not as a personal attribute. Meta's Personal Attributes policy gives "Ready to upgrade your skin to look younger?" as an example of an ad that is not allowed, because it implies something about the viewer. Meta suggests using "you" language without a personal attribute.

Can you advertise skin treatments on TikTok?

TikTok's US cosmetic clinics row says such ads may be allowed if restricted to people 18 or older, with examples such as fillers and microdermabrasion services. Prescription skin treatments are not named, so the general prescription medicine row applies: proof of approval and certification from a regulator such as the FDA, and targeting people 18 or older.

Can a med spa get LegitScript certification?

LegitScript lists med spas that do not prescribe through telemedicine or process card-not-present payments for prescription drugs among businesses generally not eligible for Healthcare Certification.

Sources

  1. Meta: Health and Wellness ad policy (checked 3 November 2026)
  2. Meta: Privacy Violations and Personal Attributes (checked 3 November 2026)
  3. TikTok: Healthcare and Pharmaceuticals ad policy (checked 3 November 2026)
  4. LegitScript: Healthcare Merchant Certification FAQ (checked 3 November 2026)

Last reviewed . Platform policies change often; we re-check this page every quarter.

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