HRT and menopause: ad compliance rules and checker

Rules that matter for HRT and menopause ads

  • No symptom questions aimed at the viewer.

    Ads must not assert or imply personal attributes of the viewer, including medical conditions, mental health, age or financial status. 'You' is allowed when it does not reference a personal attribute.

    Policy source

  • Naming estradiol or other hormones requires LegitScript certification and Meta authorization.

    Ads promoting prescription drugs require active LegitScript certification (telehealth providers and online pharmacies) plus Meta authorization, and may only target eligible countries (US, Canada, New Zealand).

    Policy source

  • Population outcome figures need a cited source; no individual promises.

    Health benefit or safety claims need competent and reliable scientific evidence, generally randomized controlled human clinical testing. Testimonials and expert endorsements do not replace substantiation.

    Policy source

  • Never say hormone therapy has no risks; risks are reviewed with a provider.

Check your ad copy

Set to this category. Flagged lines show the rule and its source; fewer flags means less risk of a closer review, not approval.

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This is general information about platform policies, not legal advice. Check the current policy before you run ads.

When an ad or an ad account is restricted

Prescription categories get more rejections than most, so plan for review before launch. Meta says its ad review system is designed to review all ads before they go live and relies primarily on automated technology, and that "both machines and people make mistakes." It uses a warning-based system for repeated or egregious violations of its Advertising Standards, and you can appeal a warning by requesting a review of the rejected ads that led to it.

If a Meta ad account is restricted, only an admin on the account can request a review. Meta says the review is typically completed in 48 hours, that the decision is final once it is done, and that ads running before the restriction are not restarted automatically.

TikTok says most ads are reviewed within 24 hours, though some take longer. Its Account Health status updates daily, and a Restricted status means some features are limited because of persistent violations.

Google suspends accounts without prior warning for the violations it calls egregious, including unauthorized pharmacies. For its Prescription drug services policy, it says it will issue a warning at least 7 days before suspending an account.

Sources: Meta: About the enforcement of Meta Advertising Standards, Meta: About ad account status in Business Support Home, Meta: Request a review for a restricted advertising account, TikTok: Ad Review FAQs, TikTok: About Account Health in TikTok Ads Manager, Google Ads: Healthcare and medicines policy, Google Ads: Prescription drug services policy, checked 3 November 2026.

Common questions

Can you advertise menopause treatment on Facebook?

Meta lists "The effects of menopause" among the sexual and reproductive health topics that can be advertised to people 18 or older, and sends prescription treatments to its Drugs and Pharmaceuticals policy. Prescription products fall under Meta's Drugs and Pharmaceuticals policy, which requires telehealth providers and online pharmacies to be actively certified with LegitScript, to have Meta's authorization, and to target only people 18 or older in the United States, Canada or New Zealand.

Can you advertise HRT on TikTok?

TikTok's US healthcare table does not name hormone therapy or menopause treatments. Its general prescription medicine row says such ads may be allowed if the advertiser provides proof of approval and certification from the appropriate regulator, such as the FDA, and restricts the ads to people 18 or older.

Can you advertise HRT on Google Ads?

Google's healthcare policy does not name hormone therapy or menopause treatments. Its general rule restricts online prescribing services: in the United States, telemedicine providers need LegitScript's Healthcare Merchant Certification and Google certification, and prescription drug terms are restricted in ads, landing pages and keywords.

Can an HRT ad show the price?

For advertisers Meta has authorized to run prescription drug ads, Meta's help page lists listing the price of the prescription drug, and sharing affordability information such as price or delivery discounts, among the content they can include.

Sources

  1. Meta: Health and Wellness ad policy (checked 3 November 2026)
  2. Meta: Drugs and Pharmaceuticals ad policy (checked 3 November 2026)
  3. TikTok: Healthcare and Pharmaceuticals ad policy (checked 3 November 2026)
  4. Google Ads: Healthcare and medicines policy (checked 3 November 2026)
  5. Meta: About Meta's Prescription Drugs advertising policy (checked 3 November 2026)

Last reviewed . Platform policies change often; we re-check this page every quarter.

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