GLP-1 and medical weight loss: ad compliance rules and checker

Rules that matter for GLP-1 and medical weight loss ads

  • Weight-loss ads must target 18 and older.

    Ads for dietary, health, weight loss or weight gain products and services, and for cosmetic products or procedures, must be targeted to people 18 or older.

    Policy source

  • Naming semaglutide or tirzepatide in an ad requires LegitScript certification and Meta authorization, and US/CA/NZ targeting only.

    Ads promoting prescription drugs require active LegitScript certification (telehealth providers and online pharmacies) plus Meta authorization, and may only target eligible countries (US, Canada, New Zealand).

    Policy source

  • Never call a compounded product FDA-approved, generic, or the same as a branded drug.

    Compounded drugs are not FDA approved: FDA does not review their safety, effectiveness or quality before they are marketed. Claims that a compounded product is FDA approved, generic, or the same as a branded drug are high risk.

    Policy source

  • Meta's Health and Wellness policy bars close-ups that pinch fat on a specific body area (checked 3 Nov 2026). We advise against comparison images.

    Meta's Health and Wellness policy (change log entry 22 July 2026) bans close-ups that pinch fat on a body area, claims that results come from wearables alone, and clickbait such as promises of specific outcomes within a set timeframe without disclaimers or qualifiers. FTC rules on typical results still apply.

    Policy source

  • No language that makes the viewer feel bad about their body.

    Weight loss, weight gain and cosmetic ads must not contain statements of inferiority about physical appearance: terms, descriptions or questions that are negative and attack an individual's appearance, body parts or hygiene.

    Policy source

  • Weight-loss amounts and timelines need competent and reliable scientific evidence, and testimonials need typical-results disclosure.

    Health benefit or safety claims need competent and reliable scientific evidence, generally randomized controlled human clinical testing. Testimonials and expert endorsements do not replace substantiation.

    Policy source

Check your ad copy

Set to this category. Flagged lines show the rule and its source; fewer flags means less risk of a closer review, not approval.

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This is general information about platform policies, not legal advice. Check the current policy before you run ads.

When an ad or an ad account is restricted

Prescription categories get more rejections than most, so plan for review before launch. Meta says its ad review system is designed to review all ads before they go live and relies primarily on automated technology, and that "both machines and people make mistakes." It uses a warning-based system for repeated or egregious violations of its Advertising Standards, and you can appeal a warning by requesting a review of the rejected ads that led to it.

If a Meta ad account is restricted, only an admin on the account can request a review. Meta says the review is typically completed in 48 hours, that the decision is final once it is done, and that ads running before the restriction are not restarted automatically.

TikTok says most ads are reviewed within 24 hours, though some take longer. Its Account Health status updates daily, and a Restricted status means some features are limited because of persistent violations.

Google suspends accounts without prior warning for the violations it calls egregious, including unauthorized pharmacies. For its Prescription drug services policy, it says it will issue a warning at least 7 days before suspending an account.

Sources: Meta: About the enforcement of Meta Advertising Standards, Meta: About ad account status in Business Support Home, Meta: Request a review for a restricted advertising account, TikTok: Ad Review FAQs, TikTok: About Account Health in TikTok Ads Manager, Google Ads: Healthcare and medicines policy, Google Ads: Prescription drug services policy, checked 3 November 2026.

Common questions

Can you advertise GLP-1 on Facebook?

Meta requires dietary, health and weight loss ads to target people 18 or older, and sends prescription weight loss products to its Drugs and Pharmaceuticals policy. Prescription products fall under Meta's Drugs and Pharmaceuticals policy, which requires telehealth providers and online pharmacies to be actively certified with LegitScript, to have Meta's authorization, and to target only people 18 or older in the United States, Canada or New Zealand. Its Health and Wellness policy also bars close-ups that pinch fat, claims that results come solely from wearable products, promises of specific outcomes within a set timeframe without disclaimers or qualifiers, and statements of inferiority about appearance. See GLP-1 Facebook ads.

Can you advertise GLP-1 drugs on TikTok?

TikTok's Weight Management policy restricts weight loss claims to people 18 or older and does not allow claims that a product alone, without diet or exercise, leads to weight loss, or that losing weight is easy or guaranteed. That page lists weight loss surgery, supplements and meal replacements for the United States, and does not name prescription weight loss drugs. TikTok's US healthcare table does not name GLP-1 drugs. Its general prescription medicine row says such ads may be allowed if the advertiser provides proof of approval and certification from the appropriate regulator, such as the FDA, and restricts the ads to people 18 or older.

Can you advertise GLP-1 on Google Ads?

Google's healthcare policy does not name GLP-1 drugs. Its general rule restricts online prescribing services: in the United States, telemedicine providers need LegitScript's Healthcare Merchant Certification and Google certification, and prescription drug terms are restricted in ads, landing pages and keywords. Its Unapproved substances list includes products containing hCG in relation to weight loss or weight control.

Are before and after photos allowed in GLP-1 ads?

Meta's Health and Wellness policy bars weight loss ads that use close-ups pinching fat on a specific body area, and Meta's Advertising Standards bar content implying negative self-perception to promote diet, weight loss or other health products. We advise against before-and-after imagery in weight loss ads.

Sources

  1. Meta: Health and Wellness ad policy (checked 3 November 2026)
  2. Meta: Drugs and Pharmaceuticals ad policy (checked 3 November 2026)
  3. Meta: About Meta's Prescription Drugs advertising policy (checked 3 November 2026)
  4. TikTok: Weight Management and Body Image ad policy (checked 3 November 2026)
  5. TikTok: Healthcare and Pharmaceuticals ad policy (checked 3 November 2026)
  6. Google Ads: Healthcare and medicines policy (checked 3 November 2026)
  7. Google Ads: Prescription drug services policy (checked 3 November 2026)
  8. Meta: Introduction to the Advertising Standards (checked 3 November 2026)

Last reviewed . Platform policies change often; we re-check this page every quarter.

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