Street interview ads for telehealth
A host asks people on the street a question; the brand answers it.
Usually serves: Problem aware and solution aware
Anti-aging · Street POV
What it is
A host stops people in a public place and asks one question tied to the angle. The reactions do the work of the hook; the brand comes in once the question has landed.
It reads as content first and an ad second, which suits feeds where people skip anything that looks like a commercial.
When it works in telehealth
When the angle is a common belief or misconception the audience already holds, such as how weight loss medication works or what an online visit involves.
When you need several hooks from one shoot: every answer is a possible first line.
How it fits in a batch
One street interview shoot can supply two or three videos in a batch, each opening on a different answer, alongside statics that quote the question.
A batch is one angle made into several ads in different formats for one ad set. Mixing formats lets the platform find who responds to the angle instead of treating near-identical ads as one.
Compliance notes
- People on camera give opinions, not treatment results. Anyone describing their own use of a treatment is a testimonial and needs the FTC disclosure rules applied.
- The host must not ask questions that imply the person or the viewer has a condition.
See the Meta health ad policy for the rules behind these notes. General information, not legal advice.
Free tools for this format
Want this format in your next batch?
Telehealth Media makes paid social ads for telehealth brands in batches, each angle in several formats. See how batches work or browse our static ads.