Claymation ads for telehealth

Stop-motion clay characters explain a process or a feeling.

Usually serves: Solution aware

Claymation spec concept for a GLP-1 brand, solution-aware stage
Spec concept made by Telehealth Media. Not affiliated with any brand.

GLP-1 · Claymation

What it is

Clay characters and sets, shot frame by frame or made to look that way, tell a short story about the angle.

It looks nothing like other health ads in the feed, which is the point.

When it works in telehealth

When a process is easier to show than to say: how an online visit works, what happens after intake.

When the angle is sensitive and a real person on camera would feel too direct.

How it fits in a batch

Claymation adds a pattern break to a batch otherwise made of people talking to camera.

A batch is one angle made into several ads in different formats for one ad set. Mixing formats lets the platform find who responds to the angle instead of treating near-identical ads as one.

Compliance notes

  • Do not show bodies changing shape or before and after transformations.
  • A character can explain the service; it must not make claims about results.

See the Meta health ad policy for the rules behind these notes. General information, not legal advice.

Free tools for this format

Want this format in your next batch?

Telehealth Media makes paid social ads for telehealth brands in batches, each angle in several formats. See how batches work or browse our static ads.

Other formats

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