Split screen ads for telehealth
Two scenes side by side that set up a contrast.
Usually serves: Problem aware
Birth control · Split-screen debate
What it is
The frame is split in two, so the viewer compares two situations at once: the usual way and the alternative, or two people's days.
The contrast is the message, so it reads quickly even with the sound off.
When it works in telehealth
When the angle is a comparison: waiting rooms versus phone intake, a busy schedule versus an online visit.
When you want a clear visual hook in the first frame.
How it fits in a batch
Split screen pairs well with a comparison static in the same batch.
A batch is one angle made into several ads in different formats for one ad set. Mixing formats lets the platform find who responds to the angle instead of treating near-identical ads as one.
Compliance notes
- Compare situations and ways of getting care, never bodies. Side-by-side bodies draw extra review under Meta's health rules.
- Do not suggest the viewer is in the worse situation.
See the Meta health ad policy for the rules behind these notes. General information, not legal advice.
Free tools for this format
Want this format in your next batch?
Telehealth Media makes paid social ads for telehealth brands in batches, each angle in several formats. See how batches work or browse our static ads.