For the marketing teams of telehealth and health-tech platforms

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Patient census ads for clinic networks and programs

These are the patient-facing ads a platform runs to fill many clinics or programs at once. Patient census is one of the four ad jobs on our ads for health-tech platforms page. This page covers per-location versions, intake and admissions funnels, and the health ad rules that limit what the ads can say.

  • White-label telehealth platforms

    Companies that give telehealth brands the technology, clinicians, pharmacy and compliance work they need to launch and run.

  • Behavioral health platforms

    Companies that help clinicians and operators start and run behavioral health programs, including intensive outpatient (IOP) and partial hospitalization (PHP) programs.

  • Practice software

    Companies that sell practice management, scheduling, billing or EHR software to clinics and clinicians.

Book a strategy call

Per-location versions at batch scale

A platform that fills many locations needs the same angle in many versions. Each version names the location, the services it offers and how to book. The angle, the hooks and the formats stay the same.

A batch is built for this. One angle becomes 10 ads in different formats, and each ad can be versioned for each location or program. Files arrive named to your naming convention and sorted by angle, so your team can match each file to its campaign.

Intake and admissions funnels

Census ads end in one of two places. A lead form collects a person's details inside the platform where the ad runs. An intake or admissions page on your site asks more questions and can book the first call or visit.

Meta's help page says lead ads with instant forms collect information from people without requiring them to leave Facebook or Instagram. Contact details such as name, email address and phone number may be prefilled if the person has already given them to Meta. A privacy policy is required to run instant forms, and forms can include a higher intent form type and work email validation.

Source: Meta Business Help Center: About lead ads with instant form. Checked on 31 October 2026.

For IOP, PHP and addiction treatment programs, see behavioral health marketing.

Health ad policy limits

Census ads are health ads. They follow the platform rules for the category, and some categories need certification before the ads can run. The rules most often relevant are in the compliance section below, each linked to its official page.

Each vertical page sets out the angles, hooks and compliance notes for its category:

The four jobs platform ads do

  • Operator and founder recruiting

    Ads that find clinicians, entrepreneurs and operators who want to launch a brand or a program on your platform.

    Operator and founder recruiting ads

  • Clinician recruiting

    Ads that find physicians, nurse practitioners and therapists to staff your network.

    Clinician recruiting ads

  • Patient census

    Ads that bring patients to the clinics, programs and brands that run on your platform.

    Patient census ads

  • Explainers and demos

    Videos that show what your product does and ask the viewer to book a demo.

    Explainers and demos ads
in telehealth media spend
$90M+
ads produced
25,000+
organic views
100M+

What a batch includes

A batch is one angle made into 10 ads: 5 videos in different formats and 5 statics. The batch goes into one ad set.

Formats

  • Founder voiceover
  • Talking head
  • Whiteboard animation
  • Motion graphics and kinetic typography
  • 3D animation
  • Stop motion
  • Podcast cut
  • Statics such as checklists, comparison cards and quote cards

Each format is described on the ad formats pages.

Sizes

Every video in 9:16 and 4:5.

Revisions

Revisions are included on every ad.

From brief to files

  1. 1. Call and account review. We look at your ad account and the audience the ads are for, and agree how many batches you need.
  2. 2. Angles. We research and write one angle for each batch.
  3. 3. Production and compliance review. We make the batch. Every video gets a compliance review before it reaches you.
  4. 4. Files. Files arrive named to your naming convention and sorted by angle.
  5. 5. Built from winners. We read the results and build the next batches from the angles and formats that won. Ads that win get new versions in the next batch.

Batches a month

  • Growth: 10 batches
  • Full Creative: 30 batches
  • Scale: 100 batches

Pricing is shared on the call.

Rules that apply to these ads

Each rule below links to the official page.

  • Meta health and wellness ad policy

    For: Patient census ads and any ad about a health product

    Meta's Health and Wellness policy says ads for these products must be targeted to people at least 18 years or older. It does not allow ads that contain statements of inferiority about physical appearance. For weight loss products that require a prescription, it refers advertisers to its Drugs and Pharmaceuticals policy.

    Source: Meta Transparency Center: Health and Wellness. Checked on 31 October 2026.

  • LegitScript Healthcare Certification

    For: Platforms and brands that advertise telehealth or pharmacy services

    LegitScript says its Healthcare Certification is for pharmacies, telehealth providers and other healthcare companies. It names Google, Meta, Microsoft Ads, TikTok and LinkedIn among the platforms that require LegitScript approval to run healthcare ads.

    Source: LegitScript: Healthcare Certification. Checked on 31 October 2026.

  • Meta policy on drug and alcohol addiction treatment ads

    For: Addiction treatment ads that target people in the United States

    Meta's policy says advertisers can run ads for drug and alcohol addiction treatment in the United States as long as they are certified with LegitScript and have written permission from Meta. It also says eligible advertisers must provide evidence that their activities are appropriately licensed.

    Source: Meta Transparency Center: Drug and Alcohol Addiction Treatment. Checked on 31 October 2026.

This is general information about platform policies and FTC guidance, not legal advice. Check the current page before you run ads.

Questions

What does patient census mean here?

The number of patients in the clinics, programs or brands that run on your platform. Census ads are the patient-facing ads that bring people to those locations.

Can one batch cover many locations?

Yes. One angle can be made into versions for each location or program, with the location name and details changed. Files arrive named to your naming convention and sorted by angle.

Do census ads follow different rules from other health ads?

No. They follow the same platform policies as any patient-facing health ad. The main ones are linked on this page, and the vertical pages cover the rules for each category.

Who runs the ads for each location?

Your team or your media buyer. We make the creative for every location; the ad account stays with you.

What does a census batch include?

One angle made into 10 ads: 5 videos in different formats and 5 statics. Every video comes in 9:16 and 4:5, gets a compliance review, and revisions are included.

Book a strategy call

Tell us how many clinics or programs you fill and where your ads run. We will agree how many batches to start with.

Book a strategy call

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