For the marketing teams of telehealth and health-tech platforms

Book a strategy call

Ads for behavioral health platforms: operators and patients

This page is for the marketing teams of behavioral health platforms: companies that help clinicians and operators start and run programs. It is part of our ads for health-tech platforms section, and it covers what these companies sell, the ad jobs that fit, the formats and the rules.

  • White-label telehealth platforms

    Companies that give telehealth brands the technology, clinicians, pharmacy and compliance work they need to launch and run.

  • Behavioral health platforms

    Companies that help clinicians and operators start and run behavioral health programs, including intensive outpatient (IOP) and partial hospitalization (PHP) programs.

  • Practice software

    Companies that sell practice management, scheduling, billing or EHR software to clinics and clinicians.

Book a strategy call

What these companies sell

A behavioral health platform sells a way to start and run a program. The programs are often intensive outpatient (IOP) and partial hospitalization (PHP) programs, as well as addiction treatment and mental health services. The platform may provide the clinical model, the technology, billing, credentialing and compliance work.

The platform has two sets of buyers. Operators and clinicians buy into the platform to open a program. Patients then need to find the program.

The ad jobs that fit

For the patient side of IOP, PHP and addiction treatment programs, see behavioral health marketing.

Formats that fit

Operator ads explain a process, so they suit a founder voiceover explainer, a static that lists what the platform provides, and a webinar invite. Patient ads in this category often use animation, because animation can show a situation without showing a real patient: whiteboard, stop motion and 3D animation are examples. Clinician ads use a day-in-the-life voiceover or a static job card.

See real examples of clinician and operator ads on the B2B health-tech ad examples page.

Compliance points

Operator ads can make claims about earnings only with proof. Clinician ads run as an employment Special Ad Category on Meta. Patient ads for addiction treatment depend on LegitScript certification and Meta permission. Each rule is set out below with its official source.

The four jobs platform ads do

  • Operator and founder recruiting

    Ads that find clinicians, entrepreneurs and operators who want to launch a brand or a program on your platform.

    Operator and founder recruiting ads

  • Clinician recruiting

    Ads that find physicians, nurse practitioners and therapists to staff your network.

    Clinician recruiting ads

  • Patient census

    Ads that bring patients to the clinics, programs and brands that run on your platform.

    Patient census ads

  • Explainers and demos

    Videos that show what your product does and ask the viewer to book a demo.

    Explainers and demos ads
in telehealth media spend
$90M+
ads produced
25,000+
organic views
100M+

What a batch includes

A batch is one angle made into 10 ads: 5 videos in different formats and 5 statics. The batch goes into one ad set.

Formats

  • Founder voiceover
  • Talking head
  • Whiteboard animation
  • Motion graphics and kinetic typography
  • 3D animation
  • Stop motion
  • Podcast cut
  • Statics such as checklists, comparison cards and quote cards

Each format is described on the ad formats pages.

Sizes

Every video in 9:16 and 4:5.

Revisions

Revisions are included on every ad.

From brief to files

  1. 1. Call and account review. We look at your ad account and the audience the ads are for, and agree how many batches you need.
  2. 2. Angles. We research and write one angle for each batch.
  3. 3. Production and compliance review. We make the batch. Every video gets a compliance review before it reaches you.
  4. 4. Files. Files arrive named to your naming convention and sorted by angle.
  5. 5. Built from winners. We read the results and build the next batches from the angles and formats that won. Ads that win get new versions in the next batch.

Batches a month

  • Growth: 10 batches
  • Full Creative: 30 batches
  • Scale: 100 batches

Pricing is shared on the call.

Rules that apply to these ads

Each rule below links to the official page.

  • FTC Business Opportunity Rule: earnings claims

    For: Operator and founder recruiting ads

    The FTC's guidance on the Business Opportunity Rule says a seller who makes an earnings claim must have written materials that back it up and must make them available to a prospective buyer, or to the FTC, on request. The seller must also give the buyer a separate earnings claim statement, and a one-page disclosure document at least seven days before the buyer signs a contract or pays any money. Whether the rule covers a given offer depends on how the offer is structured.

    Source: FTC: Selling a Work-at-Home or Other Business Opportunity? Revised Rule May Apply to You. Checked on 31 October 2026.

  • Meta Special Ad Categories: employment

    For: Clinician recruiting ads

    Meta requires advertisers to choose a Special Ad Category for ads about employment. For these ads, when the advertiser is based in or reaching the US, or is reaching Canada and certain countries in Europe, Meta limits or removes these audience options: age, gender, ZIP or postal code, exclusion targeting, lookalike audiences and saved audiences. Some interests are not available, and audiences based on a city or a pin-drop location include an expanded radius.

    Source: Meta Business Help Center: How to choose a Special Ad Category. Checked on 31 October 2026.

  • LegitScript Addiction Treatment Certification

    For: Addiction treatment programs that advertise online

    LegitScript says providers may qualify if they offer licensed addiction treatment services in the US or Canada, in person or remotely. It says lead generators, call centers and marketers that refer patients to other providers for compensation may not qualify, and neither may a sober living home or recovery residence without licensed clinical services. It says the certification is trusted by Google, Meta, Nextdoor and Microsoft.

    Source: LegitScript: Addiction Treatment Certification. Checked on 31 October 2026.

  • Meta policy on drug and alcohol addiction treatment ads

    For: Addiction treatment ads that target people in the United States

    Meta's policy says advertisers can run ads for drug and alcohol addiction treatment in the United States as long as they are certified with LegitScript and have written permission from Meta. It also says eligible advertisers must provide evidence that their activities are appropriately licensed.

    Source: Meta Transparency Center: Drug and Alcohol Addiction Treatment. Checked on 31 October 2026.

This is general information about platform policies and FTC guidance, not legal advice. Check the current page before you run ads.

Questions

What is a behavioral health platform?

A company that helps clinicians and operators start and run behavioral health programs, such as intensive outpatient (IOP) and partial hospitalization (PHP) programs. It may provide the clinical model, technology, billing and compliance work.

Which ads does a behavioral health platform need?

Usually three kinds: ads that recruit operators to open programs, ads that recruit clinicians to staff them, and patient census ads that fill the programs once they open.

Can operator ads say how much a program will earn?

Not without written proof and the platform's counsel's approval. The FTC's Business Opportunity Rule guidance, linked on this page, sets out what a seller must have and give the buyer before making an earnings claim.

Do addiction treatment programs need certification to advertise?

Meta's policy says US addiction treatment ads need LegitScript certification and written permission from Meta. LegitScript sets out which providers qualify for its Addiction Treatment Certification. Both sources are linked on this page.

How do we start?

Book a strategy call. We look at your ad account, your programs and the audiences you need to reach, and agree how many batches to start with. Pricing is shared on the call.

Book a strategy call

Tell us about your platform, your programs and the audiences you need to reach. We will agree how many batches to start with.

Book a strategy call

Back to ads for health-tech platforms.