For the marketing teams of telehealth and health-tech platforms
Book a strategy callExplainer and product demo videos for health-tech platforms
These are the videos a health-tech company runs to explain its product and book demos. Explainers and demos are one of the four ad jobs on our ads for health-tech platforms page. This page covers product explainers, demo videos, and 3D and animated explainers, all made as paid social ads.
- White-label telehealth platforms
Companies that give telehealth brands the technology, clinicians, pharmacy and compliance work they need to launch and run.
- Behavioral health platforms
Companies that help clinicians and operators start and run behavioral health programs, including intensive outpatient (IOP) and partial hospitalization (PHP) programs.
- Practice software
Companies that sell practice management, scheduling, billing or EHR software to clinics and clinicians.
What these videos are
A product explainer says what problem the product solves and how it works. A product demo video shows the product itself: the screens, the steps and what the user sees at the end. Teams look for this work as a SaaS explainer video, a B2B explainer video or a healthcare explainer video.
As ads, both are short. They name the viewer in the first seconds, show one thing the product does, and end with one action, such as booking a demo.
Formats
These videos use format-led styles that carry a product story without people on camera:
Whiteboard animation
Motion graphics
3D animation
Stop motion
Each style has its own page: whiteboard animation, motion graphics and kinetic typography, 3D animated ads, stop motion ads and animated ads.
A demo video can also be a screen recording of the product with a voiceover and captions. In a batch, it sits next to the animated explainers so the platform can find which one the audience responds to.
How an explainer batch is built
Each batch starts from one angle: one problem your product solves for one kind of buyer. We write the hook, the script and the on-screen text for that angle.
We then make the angle in several styles. One video might be a whiteboard explainer, another a motion graphics cut with kinetic type, another a 3D scene, and another a screen recording with a voiceover. The statics in the batch carry the same message as a single image, such as a checklist of what the product does.
Your team reviews the batch and asks for changes before it runs. The claims in each video come from your product pages and your team, and every video gets a compliance review.
Ad animation vs medical animation
We make ad animation. Ad animation is built to run as a paid social ad: short, captioned, with one message and one action.
Medical animation, including 3D medical animation, usually means mechanism-of-action animation for pharmaceutical companies: films that show how a drug works in the body. We do not make that. If you need a medical animation company, this is not our work.
Our animated ads may show a body, an organ or a product as part of a story. They do not explain how a drug works, and they make no claims about what a drug does.
The four jobs platform ads do
Operator and founder recruiting
Ads that find clinicians, entrepreneurs and operators who want to launch a brand or a program on your platform.
Operator and founder recruiting adsClinician recruiting
Ads that find physicians, nurse practitioners and therapists to staff your network.
Clinician recruiting adsPatient census
Ads that bring patients to the clinics, programs and brands that run on your platform.
Patient census adsExplainers and demos
Videos that show what your product does and ask the viewer to book a demo.
Explainers and demos ads
- in telehealth media spend
- $90M+
- ads produced
- 25,000+
- organic views
- 100M+
What a batch includes
A batch is one angle made into 10 ads: 5 videos in different formats and 5 statics. The batch goes into one ad set.
Formats
- Founder voiceover
- Talking head
- Whiteboard animation
- Motion graphics and kinetic typography
- 3D animation
- Stop motion
- Podcast cut
- Statics such as checklists, comparison cards and quote cards
Each format is described on the ad formats pages.
Sizes
Every video in 9:16 and 4:5.
Revisions
Revisions are included on every ad.
From brief to files
- 1. Call and account review. We look at your ad account and the audience the ads are for, and agree how many batches you need.
- 2. Angles. We research and write one angle for each batch.
- 3. Production and compliance review. We make the batch. Every video gets a compliance review before it reaches you.
- 4. Files. Files arrive named to your naming convention and sorted by angle.
- 5. Built from winners. We read the results and build the next batches from the angles and formats that won. Ads that win get new versions in the next batch.
Batches a month
- Growth: 10 batches
- Full Creative: 30 batches
- Scale: 100 batches
Pricing is shared on the call.
Rules that apply to these ads
Each rule below links to the official page.
FTC: proof for ad claims
For: Every ad, including explainers and demos
The FTC's Advertising FAQ's guide says advertisers must have proof before the ad runs, and must have proof to back up both the express and the implied claims that consumers take from an ad. It also says advertising agencies have a duty to make an independent check on the information used to substantiate ad claims.
Source: FTC: Advertising FAQ's: A Guide for Small Business. Checked on 31 October 2026.
Meta health and wellness ad policy
For: Patient census ads and any ad about a health product
Meta's Health and Wellness policy says ads for these products must be targeted to people at least 18 years or older. It does not allow ads that contain statements of inferiority about physical appearance. For weight loss products that require a prescription, it refers advertisers to its Drugs and Pharmaceuticals policy.
Source: Meta Transparency Center: Health and Wellness. Checked on 31 October 2026.
This is general information about platform policies and FTC guidance, not legal advice. Check the current page before you run ads.
Questions
What is the difference between an explainer and a product demo video?
An explainer says what problem the product solves and how it works, usually in animation. A demo video shows the product itself: screens, steps and results inside the software.
Are you an explainer video company?
We make explainer and demo videos as paid social ads, in batches.
Do you make medical animation?
No. We make ad animation. We do not make mechanism-of-action animation for pharmaceutical companies, which shows how a drug works in the body.
What claims can an explainer make?
Only claims your company can prove. The FTC's Advertising FAQ's guide, linked on this page, says advertisers must have proof before the ad runs, for both express and implied claims.
What does an explainer batch include?
One angle made into 10 ads: 5 videos in different formats and 5 statics. Every video comes in 9:16 and 4:5, gets a compliance review, and revisions are included.
Book a strategy call
Tell us what your product does and who it is for. We will agree how many batches to start with.
Book a strategy callBack to ads for health-tech platforms.