What is an animated advertisement?

• 3D characters and sets.
• Stop-motion, made frame by frame with clay, felt, paper or toy bricks. Claymation is stop-motion with clay figures.
• 2D cartoons and hand-drawn doodles, including whiteboard animation.
• Anime-style drawing.
• Motion graphics, where text, shapes and icons carry the message.

Many treatments are hard to show on camera without breaking a rule. A clay character or a 3D scene can explain a process without showing a real body. Our animated ads page shows examples by vertical.

A patient who scrolls past a talking head may stop for a claymation scene, and the other way round.

An angle about what happens in an online visit suits an animated explainer. Motion graphics often turn a batch's best static into a short video, so the same idea runs in video placements too.

Our AI ad agency page covers how we make these formats.

Meta says it will automatically apply an AI info label when it detects an ad was created or edited by third-party generative AI tools. Source: Meta: About AI info on ads created or edited with generative AI tools, checked on 3 November 2026.

The FTC says marketers cannot suggest benefits, safety or other characteristics of a product indirectly that they could not claim directly. Source: FTC Health Products Compliance Guidance, checked on 3 November 2026.

Meta's personal attributes rule applies too: ads must not contain content that asserts or implies personal attributes, such as a health condition. Source: Meta's Personal Attributes ad policy, checked on 3 November 2026.

See the performance marketing agency page for how we test animated ads against filmed ones.

Every video comes in 9:16 and 4:5, with files named to your naming convention and sorted by angle. Ads that win get new versions in the next batch.

On Performance Partner, we also run the ad accounts. The media buying agency page explains how.

New York's Senate Bill S8420-A requires advertisements to disclose the use of a synthetic performer, defined as a digitally created asset made or modified by computer, using generative artificial intelligence or a software algorithm. Source: New York State Assembly: Senate Bill S8420-A, checked on 3 November 2026.

Meta says advertisers will have the opportunity to self-disclose that generative AI was used in regions with AI transparency rules, which currently include the European Region, California, New York, India and Taiwan. Our AI UGC page covers disclosure for people made with AI. Source: Meta: About AI info on ads created or edited with generative AI tools, checked on 3 November 2026.