For the marketing teams of telehealth and health-tech platforms

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Ads for practice and EHR software companies

This page is for the marketing teams of practice management and EHR software companies. It is part of our ads for health-tech platforms section, and it covers what these companies sell, the ad jobs that fit, the formats and the rules.

  • White-label telehealth platforms

    Companies that give telehealth brands the technology, clinicians, pharmacy and compliance work they need to launch and run.

  • Behavioral health platforms

    Companies that help clinicians and operators start and run behavioral health programs, including intensive outpatient (IOP) and partial hospitalization (PHP) programs.

  • Practice software

    Companies that sell practice management, scheduling, billing or EHR software to clinics and clinicians.

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What these companies sell

Practice software companies sell the tools a clinic or a clinician uses to run the business: electronic health records, scheduling, billing, a patient portal and telehealth video. Some sell one tool. Some sell all of them in one system.

Their buyers are clinicians who run their own practice, practice managers and clinic owners.

The ad jobs that fit

Formats that fit

Software ads explain a product, so they suit format-led styles: a whiteboard explainer, motion graphics with kinetic type, a 3D scene, or a screen recording of the product with a voiceover and captions. Statics work as checklists of what the product does or as a comparison with the tools a practice uses now.

See real practice software demo ads on the B2B health-tech ad examples page.

Funnels

Meta's help page says lead ads with instant forms collect information from people without requiring them to leave Facebook or Instagram. Contact details such as name, email address and phone number may be prefilled if the person has already given them to Meta. A privacy policy is required to run instant forms, and forms can include a higher intent form type and work email validation.

Source: Meta Business Help Center: About lead ads with instant form. Checked on 31 October 2026.

Compliance points

Software ads make product claims, such as time saved or tasks removed. Those claims need proof before the ad runs. The rules are set out below with their official sources.

The four jobs platform ads do

  • Operator and founder recruiting

    Ads that find clinicians, entrepreneurs and operators who want to launch a brand or a program on your platform.

    Operator and founder recruiting ads

  • Clinician recruiting

    Ads that find physicians, nurse practitioners and therapists to staff your network.

    Clinician recruiting ads

  • Patient census

    Ads that bring patients to the clinics, programs and brands that run on your platform.

    Patient census ads

  • Explainers and demos

    Videos that show what your product does and ask the viewer to book a demo.

    Explainers and demos ads
in telehealth media spend
$90M+
ads produced
25,000+
organic views
100M+

What a batch includes

A batch is one angle made into 10 ads: 5 videos in different formats and 5 statics. The batch goes into one ad set.

Formats

  • Founder voiceover
  • Talking head
  • Whiteboard animation
  • Motion graphics and kinetic typography
  • 3D animation
  • Stop motion
  • Podcast cut
  • Statics such as checklists, comparison cards and quote cards

Each format is described on the ad formats pages.

Sizes

Every video in 9:16 and 4:5.

Revisions

Revisions are included on every ad.

From brief to files

  1. 1. Call and account review. We look at your ad account and the audience the ads are for, and agree how many batches you need.
  2. 2. Angles. We research and write one angle for each batch.
  3. 3. Production and compliance review. We make the batch. Every video gets a compliance review before it reaches you.
  4. 4. Files. Files arrive named to your naming convention and sorted by angle.
  5. 5. Built from winners. We read the results and build the next batches from the angles and formats that won. Ads that win get new versions in the next batch.

Batches a month

  • Growth: 10 batches
  • Full Creative: 30 batches
  • Scale: 100 batches

Pricing is shared on the call.

Rules that apply to these ads

Each rule below links to the official page.

  • FTC: proof for ad claims

    For: Every ad, including explainers and demos

    The FTC's Advertising FAQ's guide says advertisers must have proof before the ad runs, and must have proof to back up both the express and the implied claims that consumers take from an ad. It also says advertising agencies have a duty to make an independent check on the information used to substantiate ad claims.

    Source: FTC: Advertising FAQ's: A Guide for Small Business. Checked on 31 October 2026.

  • Meta lead ads with instant forms

    For: Lead form funnels on Facebook and Instagram

    Meta's help page says lead ads with instant forms collect information from people without requiring them to leave Facebook or Instagram. Contact details such as name, email address and phone number may be prefilled if the person has already given them to Meta. A privacy policy is required to run instant forms, and forms can include a higher intent form type and work email validation.

    Source: Meta Business Help Center: About lead ads with instant form. Checked on 31 October 2026.

This is general information about platform policies and FTC guidance, not legal advice. Check the current page before you run ads.

Questions

Which ads does a practice software company need most?

Mostly explainers and product demo videos that ask a clinician or a practice owner to book a demo or start a trial.

Who are these ads for?

The people who choose software for a practice: clinicians who run their own practice, practice managers and clinic owners.

Can a software ad say it saves time or money?

Only if the company can prove it. The FTC's Advertising FAQ's guide, linked on this page, says advertisers must have proof before the ad runs, for express and implied claims.

Should demo ads use a lead form or a booking page?

Both can work. A lead form keeps people inside the platform where the ad runs. A booking page asks for more effort and puts a demo on your calendar. You can test both with the same angle.

How do we start?

Book a strategy call. We look at your ad account and your product, and agree how many batches to start with. Pricing is shared on the call.

Book a strategy call

Tell us what your software does and who chooses it. We will agree how many batches to start with.

Book a strategy call

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