For the marketing teams of telehealth and health-tech platforms
Book a strategy callClinician recruitment ads for telehealth networks
These are the ads a telehealth network runs to find physicians, nurse practitioners and therapists. Clinician recruiting is one of the four ad jobs on our ads for health-tech platforms page. This page covers the angles, the targeting rules on Meta and LinkedIn, and the formats.
- White-label telehealth platforms
Companies that give telehealth brands the technology, clinicians, pharmacy and compliance work they need to launch and run.
- Behavioral health platforms
Companies that help clinicians and operators start and run behavioral health programs, including intensive outpatient (IOP) and partial hospitalization (PHP) programs.
- Practice software
Companies that sell practice management, scheduling, billing or EHR software to clinics and clinicians.
Who the ads speak to
The audience is licensed clinicians who might take visits on your network: physicians, nurse practitioners and therapists. Teams search for this work as healthcare recruitment ads, provider recruitment, nurse practitioner recruitment or therapist recruitment.
Angles, as your platform states them
Clinician ads use only what your platform states about the work. We take the wording from your job pages or your recruiting team. Three angles come up most:
- Schedule flexibility, such as choosing hours, if your platform offers it.
- Async visits, if your network uses them, and how they work.
- Licensure support, if your platform helps clinicians add state licences.
What Meta's employment rules change
Meta requires advertisers to choose a Special Ad Category for ads about employment. For these ads, when the advertiser is based in or reaching the US, or is reaching Canada and certain countries in Europe, Meta limits or removes these audience options: age, gender, ZIP or postal code, exclusion targeting, lookalike audiences and saved audiences. Some interests are not available, and audiences based on a city or a pin-drop location include an expanded radius.
Source: Meta Business Help Center: How to choose a Special Ad Category. Checked on 31 October 2026.
Because the audience options are narrower, the ad itself has to tell the viewer who it is for. The first line or the first second of video names the role, such as “nurse practitioners” or “licensed therapists”.
LinkedIn vs Meta
LinkedIn's help page on audience targeting says the Locations attribute is required for an ad set audience. It advises against limiting an audience by targeting only a few job titles, and suggests pairing skills targeting with the Job Functions or Job Seniorities options.
Source: LinkedIn Help: Best practices for LinkedIn Ads audience targeting. Checked on 31 October 2026.
LinkedIn says job posts advertise open positions at a company. A promoted job post is paused once its budget is met, a job post closes automatically after 6 months if it is not closed first, and a company can post one free job at a time.
Source: LinkedIn Help: Post a job on LinkedIn. Checked on 31 October 2026.
Meta's rules for employment ads are in the section above. The same batch can be tested on both platforms.
Formats
- Day-in-the-life voiceover. A short video that walks through a clinician's day on the network, over screens or animation.
- Static job card. A single image with the role, the visit type and what the platform offers.
- Clinician-voice clip. A short clip in a clinician's voice, made with clearly fictional people.
The four jobs platform ads do
Operator and founder recruiting
Ads that find clinicians, entrepreneurs and operators who want to launch a brand or a program on your platform.
Operator and founder recruiting adsClinician recruiting
Ads that find physicians, nurse practitioners and therapists to staff your network.
Clinician recruiting adsPatient census
Ads that bring patients to the clinics, programs and brands that run on your platform.
Patient census adsExplainers and demos
Videos that show what your product does and ask the viewer to book a demo.
Explainers and demos ads
- in telehealth media spend
- $90M+
- ads produced
- 25,000+
- organic views
- 100M+
What a batch includes
A batch is one angle made into 10 ads: 5 videos in different formats and 5 statics. The batch goes into one ad set.
Formats
- Founder voiceover
- Talking head
- Whiteboard animation
- Motion graphics and kinetic typography
- 3D animation
- Stop motion
- Podcast cut
- Statics such as checklists, comparison cards and quote cards
Each format is described on the ad formats pages.
Sizes
Every video in 9:16 and 4:5.
Revisions
Revisions are included on every ad.
From brief to files
- 1. Call and account review. We look at your ad account and the audience the ads are for, and agree how many batches you need.
- 2. Angles. We research and write one angle for each batch.
- 3. Production and compliance review. We make the batch. Every video gets a compliance review before it reaches you.
- 4. Files. Files arrive named to your naming convention and sorted by angle.
- 5. Built from winners. We read the results and build the next batches from the angles and formats that won. Ads that win get new versions in the next batch.
Batches a month
- Growth: 10 batches
- Full Creative: 30 batches
- Scale: 100 batches
Pricing is shared on the call.
Rules that apply to these ads
Each rule below links to the official page.
Meta Special Ad Categories: employment
For: Clinician recruiting ads
Meta requires advertisers to choose a Special Ad Category for ads about employment. For these ads, when the advertiser is based in or reaching the US, or is reaching Canada and certain countries in Europe, Meta limits or removes these audience options: age, gender, ZIP or postal code, exclusion targeting, lookalike audiences and saved audiences. Some interests are not available, and audiences based on a city or a pin-drop location include an expanded radius.
Source: Meta Business Help Center: How to choose a Special Ad Category. Checked on 31 October 2026.
FTC: proof for ad claims
For: Every ad, including explainers and demos
The FTC's Advertising FAQ's guide says advertisers must have proof before the ad runs, and must have proof to back up both the express and the implied claims that consumers take from an ad. It also says advertising agencies have a duty to make an independent check on the information used to substantiate ad claims.
Source: FTC: Advertising FAQ's: A Guide for Small Business. Checked on 31 October 2026.
This is general information about platform policies and FTC guidance, not legal advice. Check the current page before you run ads.
Questions
Which clinicians are these ads for?
Physicians, nurse practitioners and therapists who might staff a telehealth network. The same approach works for other licensed roles a network hires for.
Can we target clinicians by age or ZIP code on Meta?
No. Meta treats ads about employment as a Special Ad Category. Its help page says age, gender, ZIP or postal code, exclusion targeting, lookalike audiences and saved audiences are limited or not available for these ads in the US, Canada and certain countries in Europe.
Should clinician ads run on LinkedIn or Meta?
That depends on your audience and budget. LinkedIn's help pages describe targeting by job title, job function, seniority and skills. Meta's employment rules limit the audience options, as set out on this page. The same batch can be tested on both.
Do the ads show real clinicians?
Only if your platform has their written consent. Our clinician-voice clips use clearly fictional people, so the ad never suggests a real clinician works for you.
What does a clinician recruitment batch include?
One angle made into 10 ads: 5 videos in different formats and 5 statics. Every video comes in 9:16 and 4:5, gets a compliance review, and revisions are included.
Book a strategy call
Tell us which clinicians your network needs and what your platform states about the work. We will agree how many batches to start with.
Book a strategy callBack to ads for health-tech platforms.