Why are there so many GLP-1 ads?

Our approach is to test a new angle in each batch, so the account always has a reason to buy that competitors are not running. See GLP-1 ad angles.

Meta lets online pharmacies and telehealth providers promote prescription drugs only if they are actively certified with LegitScript, have authorization from Meta, and target people 18 or older in the United States, Canada or New Zealand, in the countries where they are certified. Source: Meta's Drugs and Pharmaceuticals ad policy, checked on 2 November 2026.

The FDA says it is concerned about telehealth companies promoting compounded drugs, including GLP-1s, with false or misleading claims. Source: FDA: What telehealth companies should know when promoting compounded drugs, checked on 3 November 2026.

Among the claims it flags are describing a compounded drug as a generic version of a drug approved by the FDA, or as the same as one, and describing a compounded drug as proven to produce the same result as the approved drug. Our GLP-1 Facebook ads page covers how GLP-1 scripts are written around this. Source: FDA: What telehealth companies should know when promoting compounded drugs, checked on 3 November 2026.

Meta says its ad review system is designed to review all ads before they go live and relies mainly on automated technology. It also says its enforcement is not perfect, and that both machines and people make mistakes. Source: Meta: About the enforcement of Meta Advertising Standards, checked on 3 November 2026.

Meta's Health and Wellness policy bars close-ups that pinch fat on a specific body area, and promises of specific outcomes within a set timeframe without disclaimers or qualifiers. Source: Meta's Health and Wellness ad policy, checked on 3 November 2026.

TikTok does not allow claims that a product alone, without diet or exercise, can lead to weight loss. Who handles rejections in the ad account is covered on our media buying page. Source: TikTok's Weight Management and Body Image ad policy, checked on 3 November 2026.

Meta requires weight loss products and services to be targeted to people 18 or older. Source: Meta's Health and Wellness ad policy, checked on 3 November 2026.

TikTok says weight loss claims must be restricted to people 18 or older, and does not allow suggestions that losing weight is easy or certain. It also says ad content and landing pages must not explicitly shame users about their bodies. How these rules shape testing is on our performance marketing page. Source: TikTok's Weight Management and Body Image ad policy, checked on 3 November 2026.