How do you advertise a telehealth company on Meta?

• Meta says ads that promote telehealth services in general, or that educate about prescription drugs, do not need written authorization. Source: Meta's Drugs and Pharmaceuticals ad policy, checked on 2 November 2026.
• Meta lets online pharmacies and telehealth providers promote prescription drugs only if they are actively certified with LegitScript, have authorization from Meta, and target people 18 or older in the United States, Canada or New Zealand, in the countries where they are certified. Source: Meta's Drugs and Pharmaceuticals ad policy, checked on 2 November 2026.
• A prescription drug ad on Meta must include a disclaimer to consult a licensed health professional or obtain a valid prescription. Source: Meta's Drugs and Pharmaceuticals ad policy, checked on 2 November 2026.
• Meta does not allow ads that assert or imply a person's personal attributes, including physical or mental health and medical conditions. Its own examples allow "New diabetes treatment available" and reject "Do you have diabetes?" Source: Meta's Personal Attributes ad policy, checked on 2 November 2026.
• Meta says its review can cover an ad's images, video, text and targeting as well as its landing page, and that the products and services in an ad must match those on the landing page. Source: Meta's Advertising Standards, checked on 2 November 2026.

Each of those rules is on our Meta health ad policy page with a link to Meta's own page, checked on 2 November 2026.

Meta says ad review is usually completed within 24 hours, though it can take longer, and ads can be reviewed again at any time, including after they go live. Source: Meta's Advertising Standards, checked on 2 November 2026.

Meta can place a website in its health and wellness data source category, which covers sources associated with medical conditions or provider and patient relationships. Its examples include a telemedicine platform and a pharmacy. Source: Meta: About data source categories in Meta Events Manager, checked on 3 November 2026.

In that category Meta restricts the sharing of specific mid and lower funnel events. Custom audiences may not reference specific health conditions, and Meta says audiences that do are flagged and cannot be used to run campaigns. Source: Meta: Understand data sharing restrictions based on data source categories, Meta: Understand restrictions on certain custom audiences, checked on 3 November 2026.

You cannot change a category Meta has assigned, but you can ask Meta to review it again if you think it is inaccurate. The healthcare Facebook ads page covers this in more detail. Source: Meta: About data source categories in Meta Events Manager, checked on 3 November 2026.

Meta says ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities, without its prior permission. Source: Meta's Advertising Standards, checked on 3 November 2026.

Copy can still speak to the viewer: Meta allows "you" and "your" language as long as it does not assert a personal attribute. Source: Meta's Personal Attributes ad policy, checked on 3 November 2026.

On Performance Partner, we also run the ad accounts. The media buying agency page explains how.

Meta uses a warning-based system for repeated or serious violations of its Advertising Standards. You can appeal a warning by requesting a review of the rejected ads that may have led to it. Source: Meta: About ad account status in Business Support Home, checked on 3 November 2026.

To request a review of a restricted account, you must be an admin on the account. Meta says the review is typically completed in 48 hours, though it can take longer, the decision is final, and ads that were running before the restriction will not restart on their own. Source: Meta: Request a review for a restricted advertising account, checked on 3 November 2026.

Meta says its enforcement relies primarily on automated technology, and that both machines and people make mistakes. Source: Meta: About the enforcement of Meta Advertising Standards, checked on 3 November 2026.

Our performance marketing agency page covers how we keep new creative in testing.