Who makes Meta ads for health and telehealth companies?

Meta does not allow ads that assert or imply a person's personal attributes, including physical or mental health and medical conditions. Its own examples allow "New diabetes treatment available" and reject "Do you have diabetes?" Source: Meta's Personal Attributes ad policy, checked on 2 November 2026.

Meta lets online pharmacies and telehealth providers promote prescription drugs only if they are actively certified with LegitScript, have authorization from Meta, and target people 18 or older in the United States, Canada or New Zealand, in the countries where they are certified. Source: Meta's Drugs and Pharmaceuticals ad policy, checked on 2 November 2026.

Each batch is one angle made into 10 ads: 5 videos in 5 different formats and 5 statics, tested together in one ad set. On Performance Partner, for proven brands spending at least $500K a month on ads, we make the creative and run the media buy. See healthcare Facebook ads.

Meta assigns data sources to categories. Its health and wellness category covers sources associated with medical conditions, specific health statuses or provider and patient relationships, with examples that include a telemedicine platform and a pharmacy. Source: Meta: About data source categories in Meta Events Manager, checked on 3 November 2026.

Under core setup, Meta restricts the sharing of custom parameters and parts of URLs after the domain. Where full restrictions are in place, Meta Business Tools cannot be used for ads, and Meta suggests objectives such as Awareness, Engagement and Traffic. Source: Meta: Understand data sharing restrictions based on data source categories, checked on 3 November 2026.

Custom audiences and lookalike audiences that reference specific health conditions are not allowed: Meta flags them and they cannot be used to run campaigns. Source: Meta: Understand restrictions on certain custom audiences, checked on 3 November 2026. On Performance Partner, we also run the ad accounts; see our media buying page.

HHS says the HIPAA Rules apply when the information regulated entities collect through tracking technologies includes protected health information. Whether a given brand is a covered entity is a question for its own counsel. Source: HHS: Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates, checked on 3 November 2026.

HHS says tracking technologies on a regulated entity's user-authenticated webpages generally have access to PHI, and that regulated entities must make sure every tracking technology vendor has signed a business associate agreement. Source: HHS: Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates, checked on 3 November 2026.

Part of that guidance is no longer in force: the U.S. District Court for the Northern District of Texas issued an order declaring unlawful and vacating a portion of it. Source: HHS: Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates, checked on 3 November 2026. Our healthcare Facebook ads page covers the ad side.

Meta's restrictions can include a limit on how much an advertiser can spend per day, a lower payment threshold, or loss of the ability to advertise on Meta platforms. Source: Meta: About advertising restrictions, checked on 3 November 2026.

Only an admin on the account can request a review. Meta says the review is typically completed in 48 hours, although it may take longer, and that once it is completed the decision is final. Source: Meta: Request a review for a restricted advertising account, checked on 3 November 2026.

Meta uses a warning-based system for repeated or egregious violations of its Advertising Standards, which is why we write to the rules from the first draft. Source: Meta: About ad account status in Business Support Home, checked on 3 November 2026. More on our performance marketing page.